Shell shines light on new celebrity endorsers

Energy company Pilipinas Shell recently presented its newest brand ambassadors, said to be “living proof of the company’s commitment to (its) customers, as they relate their personal experience in using Shell’s products and services through the years.

Shell designates a specific celebrity to endorse a particular product within its range.

Maine Mendoza, one-half of the “AlDub” rage, endorses Shell FuelSave. Launched with a new formulation last year, Shell FuelSave features Dynaflex Technology designed to improve engine efficiency through the presence of “cleaning molecules (which) prevent and remove performance-robbing engine deposits.”

Shell’s newest ambassadors: Drew Arellano, Maine Mendoza, and Nico Bolzico

Maine’s family already owns a number of Shell stations. “My parents wanted to invest in a company that is recognized for credibility and quality,” she shared in a Shell release. “So when the opportunity came, they didn’t have to think twice about partnering with Shell.”

Actor and travel show host Drew Arellano endorses Shell V-Power, Shell’s “best-ever premium gasoline” with boosted Dynaflex Technology to deliver both performance and efficiency. Drew is a member of the popular “BrapPack,” a group of driven, outdoorsy men who bond over long motorbike rides in and out of the city while promoting road safety.

“I definitely need reliable performance on the road, and that’s why I use Shell V-Power,” said Drew. “Since I started using it, I’ve never had problems – whether I’m going on long bike rides with my buddies or just simply cruising around with my family in our SUV.”

Aside from its world-class fuels and lubricants, Shell is also committed to supporting several advocacy programs, such as road safety and environment sustainability. Aligned with the same goals, Nico Bolzico is proud to be a Shell ambassador. “I am so happy to learn that my most trusted fuel brand is also supporting various advocacies that aim to make the future greener” noted Nico, also pointing out how he was impressed with Shell’s various partnerships with Plastic Bank and its role in the Global Road Safety Partnership Philippines (PGRSP).

Nico also recalled how his father recommended Shell to him when he was just starting out driving in Argentina. “Shell Fuels has always given me worry-free journeys. I would never compromise on quality, and Shell is truly world-class,” he maintained.

Mark Malabanan, Shell V-Power brand manager, averred: “We are happy to have Maine, Drew, and Nico as our newest ambassadors because they are living testaments to what our brand stands for and the value we can give to our customers.” On its 105 years of partnering with the Philippines in nation-building, Shell continues to power progress through more and cleaner energy solutions that focus on delivering quality products while advocating safety and social responsibility.”

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