Chevron Philippines Inc. (CPI), marketer of the Caltex brand, announced the renewal of its alliance with one of the largest multi-brand dealership in the country, LICA Auto Group. This undertaking entitles all LICA Auto Group’s vehicle owners to discounts.
LICA Auto Group owns 56 multi-branded car dealerships in Alabang, Metro Manila, Batangas, Cavite and Laguna and carries brands such as Nissan, Hyundai, Honda, Chevrolet, Suzuki, Volkswagen, Kia, Subaru, Foton, MG, Volvo, Mini, and JAC.
The LICA Auto Group leads in sales, service, and customer ratings in automotive dealership operations of some of the world’s leading car brands in the country. LICA Auto Group includes car dealerships and aftermarket businesses.
“Caltex continues to forge ahead with LICA Auto Group to let its consumers experience the cleaning power of Techron. This initiative with the LICA Auto Group is also a strategic move for us as it shares the same commitment in bringing added value to its customers,” said Louie Zhang, CPI country chairman. “Through this, LICA AutoGroup vehicle owners can experience the benefits of having Caltex with Techron in their vehicles plus enjoy savings per liter with their SavePlus card.”
“We’re very happy and proud to be continuing the collaboration that we started with Caltex in 2017 which has been well received by our customers,” said Doroteo “Tey” Sornet, EVP and chief operating officer of LICA Auto Group. “With the fuel discount card given by Caltex, we know we’re making our clients’ journeys on the road even more enjoyable and they are assured of getting quality fuel products that are reasonably priced.”
Aside from fuel discounts, LICA Auto Group gives car owners the five benefits offered by Techron namely maximized power, improved fuel economy, lower emissions, reliable performance, and smoother drive.
Caltex recently set a world record for fueling the fastest 1,000 meter ascent of the Doi Chang Mountain, Thailand’s highest peak. Using Caltex with Techron fuel, a 28-year old car made the climb of the mountain peak in under seven minutes. Caltex also named actor Dingdong Dantes as its newest brand ambassador in July of this year.
