They say that automobiles and automobile products are best proven in the crucible of racing.
Giti Tires must have been thinking exactly the same thing as Northern Automax Intersales, Inc., the exclusive Philippine distributor of Giti Tires, cemented their mark in the tire industry with the launch of their full passenger car radial tire lineup and hosting of an international summit. The global event was participated in by the Giti Tires network as well as press and media personalities from Latin America, Africa, Middle East and all over Asia.
Giti Tires is a Singapore-headquartered brand with R&D, and testing centers in Germany, USA, China, Indonesia, and the UK that continually innovates and improves designs for passenger cars and truck tires for their eight manufacturing plants around the world.
In the Philippines, Giti Tires is one of the most prominent imported and distributed brands. Northern Automax Group has been the local arm of Giti Tires since the early 1990s and has over 600 dealers nationwide. “We take great pride in every tire product we sell and attest to its outstanding workmanship. We will continue to be committed in serving the Filipino motorists with a wide range of tire products of superior quality and performance delivering total value,” stated AlRomanof “Mannix” Ocampo, vice president for Sales and Marketing of Northern Automax Intersales, Inc.
Giti Tires produces over 100 million tires a year and has more than $3.2 Billion annual revenue globally. They have been very active in motorsports with the sponsorship of the Philippines’ Giti-Formula V1
Challenge, the Formula 3 Asian Championships, Asia Formula Renault, China Prototype Endurance Race, Macau Grand Prix Lotus Cup, and Dakar Desert Rally.
The tire manufacturer also fielded the first-ever all-female endurance team to mark their third consecutive year of competing in the prestigious 24 Hours Nürburgring.
The brand was also present as one of the major sponsors of the recently concluded 46th Berlin Marathon, one of the world’s biggest marathon races with over one million spectators and 62,000 participants.
This momentous event brings together Giti’s key partners in their push to provide superior quality products and become the global market leader in the tire industry.
The highlight of the gathering was the on-track session at Clark International Speedway, where the entire lineup of Giti Tire’s passenger car radials were laid out for partners and media to experience firsthand. The testing took place in both wet and dry conditions, and guests — this writer included — even had the exciting opportunity to try out Giti’s motorsports offerings in an actual Formula V1 car from the Giti-Formula V1 Challenge.
During the press conference, Giti Tires executive director for International Marketing and Sales Chris Bloor, Giti Tires European Testing Center’s Martin Gibson and Robert Franklin (for International Sales and Marketing) joined Ocampo to reiterate the extensive, dynamic research and development behind each tire produced.
