Michelin, youth bat for road safety

Michelin Philippines reiterated its commitment to road safety alongside its counterparts in Cambodia, Indonesia, Korea, Malaysia, Thailand and Vietnam at the Global Ministerial Conference on Road Safety held in Stockholm from February 19-20.

The conference was organized by Youths For Road Safety (YOURS) and the World Health Organization (WHO). Young delegates shared their successes and lessons learned from actions undertaken in the framework of the 2011-2020 Global Plan for the Decade of Action for Road Safety. It was an opportunity to link safe mobility with other sustainably-related challenges.

In Stockholm, Michelin invited three young employees from India, Thailand and Brazil to attend the Second World Youth Assembly as representatives of the private sector and participate in road safety-related decision-making. Their role was to share their experiences and raise awareness among Michelin teams in their respective regions about the best safer mobility solutions.

Findings showed that the 15-29 age group is the demographic most impacted by road accidents. Thus in 2010, Michelin collaborated with WHO to create YOURS, an NGO focusing on young people that encourages them to address road safety issues in both developed and developing countries. YOURS has set an ambitious road safety target to halve road deaths and injuries globally in five years, with young people leading the charge and providing energy to the revolution. As Founding Member of YOURS, Michelin and YOURS have a long-term partnership and are working together to improve road safety for young people worldwide.

Florent Menegaux, Michelin CEO, said safety is at the heart of “everything we do”. “It is a top priority every day across all our sites. For our customers, Michelin is synonymous with safety, reliability, performance and durability. And for 130 years, we have worked tirelessly to uphold this reputation. We believe it is our responsibility to make mobility safer across the world.”

In the Philippines, Michelin does its part for road safety by raising awareness on the importance of correct tire pressure, proper maintenance and fuel efficiency through its “Michelin Safe On The Road (MSOR) campaign. Michelin Philippines has partnered with S&R membership shopping club to render service to motorists by giving them free tire check-ups and information on how to maximize tire usage. The importance of awareness in reducing the risk of road accidents to ensure a safer and more liveable community for all is emphasized to motorists in MSOR.

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