Mitsubishi Motors opens new interactive flagship showroom — “MI-Playground”

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Manny De Los Reyes
Manny De Los Reyes
Manny de los Reyes, motoring editor of wheels.ph as well as its print edition, has been writing about cars since 1995. His life has been deeply intertwined with cars, having cleaned and maintained the family cars as a teenager, operating a paint shop and entering national car shows in college, before joining Nissan after graduation. He handled car brands as a copywriter afterwards. Today, when he's not testing or writing about cars or attending motoring events, he is home reading novels or playing with his shih tzu.

Mitsubishi Motors Corporation (MMC) opened last September 1 its new flagship showroom, also known as “MI-Playground” (pronounced “My Playground”), near its headquarters in Tamachi, Tokyo.

Designed to deliver its global brand message “Drive your Ambition,” Mitsubishi Motors’ new showroom is committed to making vehicles that answer the needs of customers who want to expand their area of experience and take on new challenges. The new headquarter showroom serves as a field of interaction and inspiration that presents Mitsubishi brand’s identity, culture and technologies.

“MI-Playground” refers to an idea that everyone can experience and enjoy this platform, where “M” stands for Mitsubishi Motors, and “I” stands for intelligent, inspiration, ingenious and interaction. “MI-Playground” marks the company’s dedication to continuously enriching customer experience that feels personal, adventurous and progressive.

The facility is set to bring visitors an enjoyable experience to test the latest Mitsubishi models and feel closer to the brand. The overall design honors the brand history and presents a clean and modern design with the brand’s corporate colors, white and black, which are used as base colors and accentuated with wood pattern to provide a sense of warmth and familiarity.

Ground floor: Interactive showroom area

The latest Mitsubishi models will be on display at the spacious and clean showroom area on the ground floor, where visitors can get hands-on experience with these models. Concept car displays and workshops are planned in the future.

Second floor: Lifestyle area with direct train station access

Workshop area

The satellite area is on the second floor, containing a lifestyle space. It can be reached by the pedestrian deck which is directly connected with the JR Tamachi Station Shibaura Exit. Visitors can relax and enjoy some refreshments such as organic fruit tea and desserts.

Business hours at the showroom area on the ground floor will be temporarily shortened to 11 a.m. to 6 a.m. as part of Japan’s preventive measures for COVID-19. For the safety and well-being of visitors and staff, precautionary measures such as wearing masks, regular ventilation, disinfection, cleaning, and social distancing will be implemented.

Lifestyle coffee shop
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