When quintessential British brand MG first came to the Philippine market in October of 2018, I felt the undercurrents of a potential gamechanger. Here is a brand that was new to the local market, but familiar to car enthusiasts, especially those in their 40s or older. More than that, I saw the potent combination of stylish and upscale good looks blended with a stunningly affordable price point.
How would it fare in the notoriously brand-conscious Philippine market? Time will tell, I told myself.
Two years hence, I was absolutely right. Filipinos have flocked to the new brand almost like it was a Shopee sale.
And now, MG Philippines celebrates almost two full years in the country with a redefined tagline and brand promise.
When MG made its local debut, “Meet MG” was the catchphrase to invite the public to discover how this British heritage car brand (which first saw life in Oxford, England in 1924) has evolved.
Almost two years down the road and MG Philippines has distilled its observations of the local motoring landscape and the reception clients have towards it into a single tagline; more than just a new slogan, it is an actionable brand promise that MG Philippines intends to continue upholding.
“Expect Extraordinary” is not just about living up to expectations — but surpassing it. MG Philippines has developed a deep connection with its clientele and its target market and is both humbled and enthused by the positive tone surrounding the brand. With this, MG Philippines is driven to continuously deliver on its brand promise—and this is something that that both long-time and new clients of MG Philippines can count on.
“To get behind the wheel of a modern MG is to Expect Extraordinary,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “It is our privilege at TCCCI to witness the continuous growth and expansion of MG here in the Philippines, and this motivates us to stay on course to always deliver on our brand promise. We are poised to uphold this — no matter the circumstance — fueled by the confidence afforded to us by our international principals, our clients, shareholders, bank partners, media affiliates, and followers. We are likewise reinforced by the strength of our vehicle lineup and its attractive pricing, and numerous aftersales complements we have prepared for our clients which will indeed make owning an MG a unique and extraordinary experience.”
Extraordinary MG automobiles
Embodying “Expect Extraordinary” is MG Philippines’ state-of-the-art lineup of high-value-for-money models including the bestselling MG ZS subcompact crossover; the sleek and sporty MG 6 fastback compact sedan; the versatile and powerful RX5 SUV; and MG Philippines’ latest offering: the MG 5 subcompact sedan that punches above its weight — hard.
These MG’s are equipped with advanced, easy-to-use features including touch screen infotainment systems, 360-degree camera view, panoramic sunroof, automatic LED headlights, traction control, and hill start assist just to name a few.
Expect Extraordinary after-sales service
While the MG vehicle lineup does its part to inspire the public, MG Philippines thoughtfully designed, modern aftersales services also serve to incite “Extraordinary.” After less than two years, the ever-growing MG Philippines dealer network — currently at 24 dealerships nationwide — ensures that MG parts and services are available all over the country. And over the same period of time, MG Philippines has successfully adapted to serve an audience that is Internet-native. Many of MG Philippines’ signature services can now be accessed online, including MG Online Garage Service, for live, online vehicle consultations with MG technicians; the My MG App, for online service booking and parts reservations; and MG Live Chat Support, which to connects clients with MG consultants in real-time for inquiries about products, promos, sales, parts availability, vehicle warranty details, and any other topics concerning MG ownership and maintenance.
The Covenant Car Company, Inc. (TCCCI), the official distributor of MG in the Philippines, also espouses the “Extraordinary” spirit having recently received the Five Star Distributor award — the highest recognition among all international MG distributors — at the recent 2020 MG Overseas Dealers and Distributors Conference held online in July 2020. This award also marks a special milestone, as TCCCI is identified as the first overseas MG distributor to achieve Five Star status on its first full year of operations.
As the brand continues to gain traction, MG Philippines remains steadfast in its commitment to its new brand tagline by continuing to provide quality, reliable, value for money mobility solutions as the local automotive continues to evolve. With new car introductions, more customer-first car ownership promos, more MG dealerships scheduled to rise, and a new online sales platform to make buying the MG of your dreams that much easier scheduled to launch before 2020 comes to a close, Filipinos can definitely bank on MG Philippines’ brand promise.
With MG, everyone is invited to “Expect Extraordinary.”