The new year is now midway into its ascent, and Nissan Philippines wants to draw first blood with a surprise upgrade to its hot-selling midsize SUV, the Nissan Terra.
For the 2021 model, Nissan gives the range-topping Terra VL aesthetic updates that lean towards a sporty appeal. Akin to what Ford did with the Everest Sport last year, the updated Terra comes with blacked-out accents all over. For those who hate chrome as much as I do, this is a treat.
Up front, the 2021 Terra gets a grille, foglight housings, and front bumper that all come in gloss black finish. The door handles and side mirror covers also come in gloss black, which complement the gloss black side steps and alloy wheels. Meanwhile, the rear license plate finisher also got an update. Can you guess what color it comes in?
The updates on the Terra don’t stop there as the cabin also features new stuff like dark chrome accents and dual-tone leather seat trims.
Of note, the mentioned blacked-out updates are exclusive to the top-spec Terra VL, which currently sells for P1,984,000 for the 4×2 variant and P2,211,000 for the all-paw version.
Daring the bold and impossible
The Terra was the third bestselling Nissan model in the Philippines last year, representing 17.9% of Nissan Philippines’ sales in 2020. The Navara was the top seller in the Japanese marque’s range, followed by the Nissan Urvan.
With these updates to the top-dog Terra, Nissan Philippines is looking to increase its appeal to Filipino SUV buyers, hopefully jumpstarting the company’s sales on its way to recovery this 2021.
To recall, Nissan Philippines focused more on its corporate social responsibility, while also optimizing its digital and online channels amid the mobility-impaired nation.
Despite the lack of new models in 2020, the company still bagged the third spot in list of bestselling car brands in the Philippines with a total of 21,751 units sold, representing 8.89% of the market. The Navara even snagged the eighth spot in the list of 10 bestselling cars in 2020, moving over 9,000 units.
“In 2020, we explored and executed innovative ways to reach our customers by introducing more digital and online solutions. We were also able to reach out to our communities through our donations to the Philippine Red Cross and to our medical frontliners, as well as partner with the Department of Tourism to advocate the revival of the Philippine economy. There may be challenges in this new year, but with the safety of our employees, partners, customers and communities on top, we are ready to take them on with a renewed spirit of boldness and daring the impossible,” said Atsushi Najima, President and Managing Director of Nissan in the Philippines.