SGAP holds first dealer conference

With its growing dealership network, Sojitz G Auto Philippines (SGAP) last month held its 1st Dealer Conference since the Geely brand was launched in the Philippines in 2019.

The conference, which was held virtually, aims to further bolster SGAP’s ties with its dealer partners and strengthen the business amid still looming uncertainties in the industry. There, SGAP laid down its forecast for the year, plans, programs, and strategies, among others. Present in the virtual event were the officials from Geely Automobile International Corporation (GAIC), Sojitz Corporation Tokyo, and SGAP and its dealers.

For 2021, SGAP aims to continue the trend towards higher sales and stronger market presence. It has set its sales target to around 9,500 units for this year. According to SGAP Sales and Marketing General Manager Froilan Dytianquin, “this will provide around 3% market share given that the new vehicle demand is forecasted to be at 300,000. This forecasted volume and market share will generally make Geely further climb up in the industry ranking.”

SGAP president & CEO Mikihisa Takayama expressed his confidence on the Geely brand this year, “2021 has presented its own challenges this year. Starting off with the imposition of additional safeguard tariff in most imported vehicles. This policy is seen to hurt majority of the automotive brands in the country, including us. But with our collaborative efforts, we will continue to deliver on our commitment to provide our customers better value for the ride they deserve.”

Distributor of the Year in Marketing

During the conference, GAIC also has recognized SGAP as the Distributor of the Year in Marketing. GAIC Deputy General Manager Jenny Jin commended SGAP for being able to exceptionally perform in spite of the continuing Covid-19 pandemic and restrictions. Jin also mentioned that in 2020, Geely has the highest export volume to the Philippines among all Chinese brands.

“On behalf of the company (GAIC), I would like to express my high respect and sincere thanks to all of you, our partners who worked hard to make positive contribution to the company’s development,” Jin said.

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