BMW’s Philippine distributor, SMC Asia Car Distributors Corporation, formally opened today its largest dealership yet along Connecticut St. corner Florida St. in Greenhills, near EDSA. Christened as ‘RSA Motors Greenhills,’ this new 4-storey facility is now BMW’s flagship dealership in the country.
RSA Motors Greenhills is 1,800 square meters large in total floor area; and is currently one of only two dealerships in the world that follow the special ‘Fit to BMW’ standards (the other one being in its home country, Germany). This latest set of standards highlights a more personalized experience for every customer, alongside the presence of signature pieces of furniture and unique design elements.
Under the current MECQ guidelines, the dealership will operate from 8:30am to 5:30pm, Mondays to Saturdays, until April 30. And depending whether the government will lift or add more restrictions, the subsequent operating hours will be subject to change.
The elaborate RSA Motors Greenhills has been quite a few years in the making. They actually broke ground and started building back in 2018, hoping for a formal launch in 2020. The pandemic however, shook the timeline and only allowed for a proper inauguration this 2021. But like many good things, it is well worth the wait, as the new dealership dedicates two entire floors as showrooms: the first one for displaying vehicles from the 1 Series to the Z4; while the second floor is for showcasing BMW’s sporty M vehicles alongside the 7 Series and X7.
Moreover, the dealership’s first floor also offers a comfortable lounge and a delightful Isetta Cafe for customers to enjoy. There is also a special service bay area available for clients to turn over their vehicles that require servicing. As of the moment, all vehicles that require diagnosis and repair will be transported via flatbed to BMW Libis, for the repair work to be done there, until all new-dealership formalities are ironed out.
The new RSA Motors Greenhills also features an exclusive Car Delivery Room, which is a dedicated area where customers can first meet their newly purchased BMW vehicle. This special handover area makes the experience of picking up one’s new BMW all the more memorable.
And of course, this flagship dealership will also carry a section that highlights BMW Lifestyle merchandise from various collections. These will include everything from BMW toys, to apparel, to bicycles, and to even BMW-branded luggage. You might be surprised to discover the variety of BMW’s entire catalogue of items.
Customers and aspiring buyers are invited to come visit the new showroom, which is operating under strict IATF guidelines. For more information, contact the RSA Motors Greenhills Customer Relations Hotline at: 0917-1271311. BMW Philippines has also made available a digital showroom for clients who wish to view products from their home, since last year.