Suzuki Philippines Inc. (SPH), the country’s pioneer compact car distributor, continues its consistent positive performance as it closes the chapter on the first quarter of 2021.
Recent data from The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) showed Suzuki’s continued sales growth despite the limitations proposed by the prolonged lockdown and global pandemic – a testament to Suzuki’s unwavering commitment in providing Filipinos with only the best automotive service and products that we deserve.
Accumulated industry sales revealed a total of 95,197 units sold in the first 4 months of 2021, amounting to 34% increase from last year’s performance. As for Suzuki, a total of 1,695 units were sold for the month of April, pushing the total number of units sold for the first 4 months of the year to 6,390 units – marking a growth of 65% compared to the 3,879 units sold in the same period of last year and also surpassing the industry’s recorded yearly growth.
Rolling into 2nd quarter with a high note, Suzuki landed top 3 in the month of April while maintaining its 4th place on the year-to-date sales. The 3 most popular sales drivers that have contributed to Suzuki’s sales for the first quarter of this year have been its flagship model Ertiga (1,544 units sold), the trendy hatchback S-Presso (1,204 units sold) and the ever-reliable workhorse Carry (1,177 unit sold) – accounting for 61 percent of Suzuki’s total sales.
“Despite the challenging situation, this continuous achievement that Suzuki has been reaping now is a testament of how we remain relentless in our goal to provide quality driving experience to the market. We will continue to thrive and reinforce our commitment to show more people what the Suzuki Way of Life is all about,” says SPH Vice President and General Manager for Automobile Division, Keiichi Suzuki.
SPH attributes the continued success of its sales to the provision of timely monthly promotions, seeking and encouraging active engagement from Suzuki patrons through interactive virtual occasions such as the different legs of the Suzuki Auto Festival, aggressive digital marketing, as well as individual digital efforts and activities from the numerous dealers across the country in promoting the Suzuki brand.