Ride-hailing, courier, and food delivery are some of the services that surged over the past year, as varying lockdown measures limited people’s mobility while the need for a reliable transport option remained. Grab drivers and riders are among those who have remained resilient despite the risks. To complement the ongoing public and private vaccination efforts, HELLA extends its partnership with Grab to have vaccinated drivers and riders, keeping themselves and their patrons safe inside and out.
Kwentong Vacc to Normal
One of the initiatives was Kwentong Vacc to Normal which are weekly testimonials that highlight the vaccination stories and experiences of Grab drivers and riders. They also share their initial woes and hesitations, but also their realizations that they’re not only doing it for themselves, but for their own families’ safety. Complementing these stories, HELLA also provides them with the car parts and accessories that matter to help improve their visibility on the road.
2W Rider Christopher Tamayo is only one of the featured Ka-Grab partners who received car parts and accessories from HELLA for braving through their vaccination woes and getting inoculated.
Vacc to Normal Livestreams
Another is the Vacc to Normal Livestreams, featuring health and safety-related topics such as the value of vaccination to help educate the Grab community. To encourage more participation, HELLA is giving away a total of 50 dash cams worth over Php 250,000 to lucky viewers so that they have another layer of protection while on the road.
HELLA hosted a livestream where HELLA Asia Country Manager for the Philippines Jason De Leon shared tips to help keep vehicles in check during the rainy season. It was well-received by thousands of highly engaged drivers and riders who also shared their own vehicle care routines.
Vacc to the Beat
HELLA also partnered with Grab for a dance competition. This garnered overwhelming participation from drivers and riders across the country who showcased their talents on social media while dancing to the Vacc to the Beat Jingle. With a total worth of about Php 150,000 GrabPay credits at stake, HELLA sponsored the Grand Prize worth Php 50,000, which was taken home by The Original Xposed who had the best #HellaBakUNAMoves, with other prizes.
These are only some of the initiatives that HELLA and Grab are pushing out to help the country achieve herd immunity through its own community of drivers and riders.
“For the longest time, HELLA has been a strong advocate of road safety by offering the market with the parts that matter. With the current pandemic, HELLA wants to give back to the community through initiatives that support vaccination and what better way to do it than through a trusted partner,” shared De Leon. “Extending our partnership with Grab enables us to reach more drivers and riders who tirelessly work during these disruptive times. We want to recognize their sacrifices by providing them another layer of safety by improving their visibility on the road.”
“We appreciate having HELLA as a partner because we believe that this is reflective of how Grab values the health and safety of our driving community,” said RJ Cabaluna, Grab Philippines Head of Country Operations. “We hope to encourage and inspire more drivers and riders to be vaccinated through our combined efforts to contribute meaningfully in our goal of herd immunity and continue keeping our patrons safe as well.”
HELLA and Grab have more exciting collaborations in the pipeline to push for more vaccinations and overall road safety so stay tuned for more.