Mitsubishi Motors Philippines Corporation (MMPC), through Mizukawa Motors Corporation (MZM), officially opens its doors at Imus, Cavite located at the automotive row in E. Aguinaldo Highway in Barangay Anabu. Mitsubishi Imus becomes the 59th dealership in the brand’s expanding network and the 2nd under MZM, the first being in Batangas last October 2020.
Imus, although remains to be an agricultural society known for native kakanins (or sticky rice cakes), has transformed into one of the most industrialized provinces in the country. Considering the distance from Metro Manila, it has become a favorable site among corporations for manufacturing support facilities like those in Imus Informal Industrial Estate, Anabu Hills Industrial Estate and EMI Special Economic Zone. Aside from that, Cavite’s booming capital has become a prime location for investments in infrastructure and estate, such as Vermosa, and trade, as showcased at the Imus Commercial and Business District along Nueño Avenue.
Mitsubishi’s newest outlet aims to be part of this development and cater to the growing transportation needs of both neighborhoods and businesses in this sector of South Luzon. With a total floor area of 3,544-m2 it houses a showroom display area of 6 vehicles and a service workshop that can accommodate up to 15 vehicles. Imusenos now have easier access to the brand’s products starting with the ever-reliable L300, the best-selling MPV, Xpander, and the recently launched Mirage G4 GLS Sport. Furthermore, the availability of parts alongside the care and expertise of Mitsubishi service advisors and technicians are also within better reach.
Due to still heightened COVID-19 alert levels across CALABARZON, a virtual inauguration was held on February 11 in place of the usual in-person ceremony. “On behalf of our team in Mizukawa Motors Corporation, we welcome everyone to our newest dealership in the South, Mitsubishi Imus,” according to Mr. Paolo Borromeo, MZM President. He also addressed new and soon-to-be customers, “Come and visit our showroom to view and test drive the latest Mitsubishi vehicles. We invite you to book your service appointments for preventive maintenance, body and paint repair and general jobs. Having a team of trained professionals with the latest and advanced tools and equipment, we will provide you with the utmost service and excellent customer experience.”
President and CEO Mr. Takeshi Hara was also present to lead MMPC during the online gathering. “We are grateful for this continuing partnership with MZM. Another successful dealership opening under your belt! Thank you for being one with us in offering a wonderful car life experience to more Filipino customers for their personal or entrepreneurial use,” he says to congratulate the group. “We are glad to now be fully operational here at the third district of Cavite. Expansion is and has always been key pillar for us. This is only the first for 2022, please look forward to where Mitsubishi will be next.”
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