Astara welcomes new Brand Head for GAC Motor PH

Astara Philippines, the new distributor of GAC Motor, has announced Redentor “Jun” Cajayon as Brand Head for GAC Motor Philippines. Jun comes to Astara Philippines with close to 30 years of extensive sales, marketing and network development experience gained from the automotive industry.

As Brand Head for GAC Motor Philippines, Jun will be responsible for driving strategic marketing direction, sales programs and dealer network development for the GAC Motor brand in the market.

“We have achieved significant milestones in our first year with Peugeot and we are confident that we will do the same for GAC Motor this year. Jun is a seasoned executive with an impressive track record, and we are happy to have him on board to drive GAC Motor to new heights through impactful marketing and sales campaigns,” said Raoul Picello, managing director of Astara Philippines.

Under Astara, GAC Motor Philippines is set to launch the highly anticipated all-new Empow and the all-new GS8 SUV on January 18, rounding up its vehicle lineup to five nameplates including the current models of the GS3, GS4 and GN6. The company is also scheduled to open new showrooms and service facilities within the first quarter to further expand its network reach across the country.

With two global brands under its belt, Astara has established itself as a key player in the local automotive sector since only launching in January 2022. Formerly known as Bergé Auto, Astara is one of the biggest automotive distributors in the world, and has carried out a successful path as a leading group in distribution and mobility services in the last 40 years. The company has sold over three million cars as a strategic partner of the world’s leading automotive groups including GAC Motor, which Astara presently distributes in Chile and Peru.

GAC Motor was first introduced in the market in November 2018 and has been the brand of choice highly regarded by Filipino customers as having the most value for money. The brand prides itself for manufacturing vehicles that have superior built quality and craftsmanship, trustworthy safety and technology features, and the finest convenience amenities. GAC Motor’s commitment to quality also extends to its dealers, who are dedicated to ensuring that the ownership experience of customers is reliable and worry-free.

Astara is an innovative mobility company that leads the sector globally with a wide portfolio of services and products. With an estimated turnover for 2022 of €5.5 billion, Astara is present in Spain, Germany, Portugal, Austria, Belgium, Finland, Luxembourg, Netherlands, Poland, Sweden, Switzerland, Argentina, Bolivia, Chile, Colombia, Peru, and the Philippines, representing 30 car brands.

GAC MOTOR is a wholly owned subsidiary established by Guangzhou Automobile Group Co., Ltd. (GAC Group). Strategically positioned in the Guangdong-Hong Kong Macao Greater Bay Area, a broad space for Chinese independent automobile brands to extend globally, GAC MOTOR was born in September 2019 to strategically coordinate and manage its overseas business. GAC Group is taking the initiative to embrace global developing trends and put focus on expanding in the international market.

GAC MOTOR has successfully entered the markets of Middle East, Southeast Asia, Eastern Europe, Africa and America—a total of 28 countries and regions worldwide—by establishing a strong global sales network and service system.

While actively exploring sales channels, GAC MOTOR also focuses on the establishment of its brand image. Since 2013, GAC MOTOR has participated in North American International Auto shows five times and continues to participate in international auto shows such as the Paris Auto Show, Dubai Auto Show and Moscow Auto Show, progressively building its image as an international brand.

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