GAC MOTOR Philippines sustains its growth momentum with new distributor Astara, capping off the first quarter of the year with record retail sales and the expansion of its line-up in the country.
The company today announced overall retail sales for the first quarter grew by 228% compared to the same period last year, marking a new record for the brand in the market. This growth was driven by high demand for the EMPOW sports sedan, the all-new GS8 SUV, the GS4 compact SUV and the GN6 MPV.
“We continue to make headway with our plans since taking over the brand, driven by our line-up of vehicles that offer great value for money to our Filipino customers,” said Jun Cajayon, Brand Head of GAC MOTOR, Astara Philippines. “We at Astara are proud to work with GAC MOTOR in bringing these exceptional cars renowned for their modern design, fine craftsmanship, superior build quality, and cutting-edge technology. We remain fully committed to reach more customers nationwide together with our growing dealer family,” he added.
True to its promise of bringing in the best and the latest GAC MOTOR vehicles to the country, the company today launched the EMKOO, the brand’s newest SUV, and the GE variant of the EMPOW during the opening day of the Manila International Auto Show (MIAS) 2023.
THE EMKOO: INSPIRED BY THE FUTURE
The EMKOO is an ultra-modern five-seater compact SUV that impresses with its future-forward design and cutting-edge technologies, making it the most ideal vehicle for today’s generation.
First launched in China in 2022, the EMKOO is the embodiment of GAC MOTOR’s bold and futuristic new look for its global SUVs, underpinned by GAC’s Global Platform Modular Architecture and characterized by the brand’s pioneering styling, intelligent driving technologies and high-efficiency drivetrains.
“Today’s launch ushers in a new era of modern travel through GAC MOTOR’s vision of the future, brought to life by the bold styling and cutting-edge technology of the EMKOO. We are excited to change the game in the segment with this latest addition to our expanding line-up of vehicles,” said Cajayon.
GAC MOTOR Philippines sustains its growth momentum with new distributor Astara, capping off the first quarter of the year with record retail sales and the expansion of its line-up in the country.
The company today announced overall retail sales for the first quarter grew by 228% compared to the same period last year, marking a new record for the brand in the market. This growth was driven by high demand for the EMPOW sports sedan, the all-new GS8 SUV, the GS4 compact SUV and the GN6 MPV.
“We continue to make headway with our plans since taking over the brand, driven by our line-up of vehicles that offer great value for money to our Filipino customers,” said Jun Cajayon, Brand Head of GAC MOTOR, Astara Philippines. “We at Astara are proud to work with GAC MOTOR in bringing these exceptional cars renowned for their modern design, fine craftsmanship, superior build quality, and cutting-edge technology. We remain fully committed to reach more customers nationwide together with our growing dealer family,” he added.
True to its promise of bringing in the best and the latest GAC MOTOR vehicles to the country, the company today launched the EMKOO, the brand’s newest SUV, and the GE variant of the EMPOW during the opening day of the Manila International Auto Show (MIAS) 2023.
THE EMKOO: INSPIRED BY THE FUTURE
The EMKOO is an ultra-modern five-seater compact SUV that impresses with its future-forward design and cutting-edge technologies, making it the most ideal vehicle for today’s generation.
First launched in China in 2022, the EMKOO is the embodiment of GAC MOTOR’s bold and futuristic new look for its global SUVs, underpinned by GAC’s Global Platform Modular Architecture and characterized by the brand’s pioneering styling, intelligent driving technologies and high-efficiency drivetrains.
“Today’s launch ushers in a new era of modern travel through GAC MOTOR’s vision of the future, brought to life by the bold styling and cutting-edge technology of the EMKOO. We are excited to change the game in the segment with this latest addition to our expanding line-up of vehicles,” said Cajayon.
The EMKOO features a four-way adjustable multi-function steering wheel, a 10.1-inch multi-functional touchscreen with Apple CarPlay integration, speed-based volume adjustment, a 7-inch digital instrument cluster, and a keyless start button. Other amenities include power adjust settings and ventilation for front row seats, automatic air-conditioning with second row vents, and configurable ambient lighting.
Safe and Intelligent Driving Technologies
The vehicle is equipped with various safety features, such as dual front and side curtain airbags, Electronic Stability Program, Hill Start Hold and Hill Descent controls, and a Tire Pressure Monitoring System. It also comes with rear parking sensors and a surround view camera system to help drivers park with ease.
A host of Advanced Driving Assist Systems (ADAS) helps to ensure safe drives with the EMKOO, including Adaptive Cruise Control with Integrated Cruise Assist, Traffic Sign Recognition, Forward Collision Warning, Autonomous Emergency Braking, and Lane Keep Assist among others.
High-Efficiency Drive Train
Powered by a 1.5 GDI turbo petrol engine, the EMKOO delivers a robust 177 horsepower and 270 Nm of torque, paired with a quick-shifting, seven-speed Wet Dual Clutch Transmission. The turbo-charged engine efficiently delivers a mileage of 16.1 km/L, one of the lowest fuel consumption ratings among engines of the same displacement level.
Pricing, Variants and Colors of the EMKOO
The EMKOO will be offered in two variants: GL and the entry-level GE at the following special introductory price points:
- 1.5L EMKOO GE – Php 1,413,000
- 1.5L EMKOO GL – Php 1,553,000
It will be available in five colors: Lagoon Green (launch color), Glacier White, Moon Grey, Starry Silver and Elegant Black.
Safe and Intelligent Driving Technologies
The vehicle is equipped with various safety features, such as dual front and side curtain airbags, Electronic Stability Program, Hill Start Hold and Hill Descent controls, and a Tire Pressure Monitoring System. It also comes with rear parking sensors and a surround view camera system to help drivers park with ease.
A host of Advanced Driving Assist Systems (ADAS) helps to ensure safe drives with the EMKOO, including Adaptive Cruise Control with Integrated Cruise Assist, Traffic Sign Recognition, Forward Collision Warning, Autonomous Emergency Braking, and Lane Keep Assist among others.
High-Efficiency Drive Train
Powered by a 1.5 GDI turbo petrol engine, the EMKOO delivers a robust 177 horsepower and 270 Nm of torque, paired with a quick-shifting, seven-speed Wet Dual Clutch Transmission. The turbo-charged engine efficiently delivers a mileage of 16.1 km/L, one of the lowest fuel consumption ratings among engines of the same displacement level.
Pricing, Variants and Colors of the EMKOO
The EMKOO will be offered in two variants: GL and the entry-level GE at the following special introductory price points:
- 1.5L EMKOO GE – Php 1,413,000
- 1.5L EMKOO GL – Php 1,553,000
It will be available in five colors: Lagoon Green (launch color), Glacier White, Moon Grey, Starry Silver and Elegant Black
GAC MOTOR dealerships are located in Alabang, Bacoor, Davao, Pampanga, Pasig, and Tarlac. New showrooms are on track to be fully operational in Makati, Cainta, Quezon Avenue, Manila Bay, E. Rodriguez Sr., Batangas, Lipa City, Cebu, Bacolod, Iloilo, and Butuan by mid-year, bringing the brand closer to its target of 20 dealer appointments by year end.