Nissan PH and DOT renews partnership with “Drive Pinas” campaign

Nissan Philippines, Inc. and the Department of Tourism (DOT) have renewed their partnership through the signing of a Memorandum of Agreement (MOA) to implement the Drive Pinas program. The Drive Pinas initiative is a result of the longstanding collaboration between Nissan and the DOT, aimed at promoting local tourism and showcasing the scenic tourist spots across the Philippines.

The signing event took place at Okada Manila, where DOT Undersecretary Myra Paz-Abubakar represented Tourism Secretary Christina Garcia Frasco. 

Undersecretary Paz-Abubakar expressed gratitude to Nissan Philippines for their unwavering partnership and commitment to the shared goal of showcasing the breathtaking beauty of the country to the world.

“Our nation is brimming with hidden gems, places that have yet to be fully explored and experienced. Drive Pinas will shine a spotlight on these extraordinary locations, enabling travelers to uncover their magic, immerse themselves in local culture, and forge unforgettable memories,” Secretary Frasco said in a speech delivered by Undersecretary Paz-Abubakar at the MOA signing event.

Nissan Philippines Inc. President Juan Manuel Hoyos also expressed his excitement about the renewed partnership with the DOT. 

“While the Department of Tourism already has a strong vision to make locals and tourists alike love the Philippines even more – like I do – Nissan supports this vision with our commitment to creating innovative vehicles and technologies to add excitement to these journeys, all while leaving a positive impact on society and environment,” Hoyos said.

It is worth noting that Nissan Philippines Inc. and the DOT have been collaborating for the past eight years on various projects. These include the ‘Visit the Philippines, Drive to Discover with Nissan’ campaign and the recent ‘Safe Trips’ campaign, which aimed to promote local destinations and boost domestic travel, even amid the challenges posed by the pandemic.

The Drive Pinas program will leverage Nissan vehicles to facilitate driveable journeys across the country. By providing reliable and comfortable transportation options, Drive Pinas aims to make traveling a more exciting, inclusive, and sustainable experience for both locals and tourists alike. The partnership between Nissan Philippines Inc. and the DOT underscores their shared commitment to showcase the beauty and diversity of the Philippines, encouraging individuals to explore and appreciate the country’s rich cultural heritage and natural wonders.

Through this renewed partnership, Nissan Philippines Inc. and the DOT hope to inspire more people to embark on road trips, discover new destinations, and support local tourism. With their combined efforts, Drive Pinas aims to contribute to the growth and development of the Philippine tourism industry, while fostering a greater appreciation for the country’s unique attractions among both domestic and international travelers.

As the Drive Pinas program takes off, travelers can look forward to exciting adventures and unforgettable experiences, as they traverse the scenic roads of the Philippines, discovering hidden gems and creating cherished memories along the way.

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