Ford Philippines Posts 55% Growth in Retail Performance For First Half of 2023

Ford Philippines delivered a strong retail performance for the first half of the year on the back of continued demand for its Next-Generation vehicle lineup. 

First half 2023 retail sales rose 55 percent from a year ago to 13,838 vehicles, with Next-Generation Ranger, Territory and Everest driving overall sales.

The Ford Ranger was Ford’s top-selling vehicle in the country, with sales growing by 25 percent year-on-year to 5,436 units sold. Since its launch last year, the Next-Generation pickup truck, dubbed as the smartest, most versatile, and most capable Ranger ever, has been a popular choice among truck enthusiasts.

The addition of the much-anticipated Next-Generation Ranger Raptor to the Ranger line-up also helped boost retail performance. Raptor sales reached close to 600 units since its launch in late May. 

The Next-Gen Raptor showcases Ford’s class-defining off-road engineering through a mix of sophisticated suspension, commanding look and design, and smart technologies powered by the reliable and proven 2.0L Bi-Turbo Diesel engine. 

The newly-launched Next-Generation Territory also contributed to Ford’s strong sales during the first six months of the year. It solidified its position as the leading small SUV in the country with sales increasing by 22 percent to 4,493 units. The Next-Gen model has also breached the 2,500-unit mark less than three months after its launch at the Manila International Auto Show.

The 5-seater Ford SUV combines powerful performance, stylish design, premium interiors, and smart technologies–making it a compelling SUV package for young professionals, starting drivers, and small families. 

Meanwhile, the Ford Everest also continues to thrive in the competitive mid-size SUV segment, delivering strong sales performance for the first six months of the year growing by 503 percent from last year to 3,786 vehicles. 

The Next-Gen Everest continues to be a staple on Philippine roads and enjoys a growing number of owners with its adventure-ready capability matched with exceptional comfort and customer-focused technology making it a rugged, refined, and fun to drive SUV.

The Next-Gen Ranger, Territory, and Everest come with a five-year warranty to enhance the ownership experience. 

In the early part of the year, Ford Philippines also introduced new service initiatives designed to provide ease and convenience in owning a Ford vehicle, boosting the overall ownership experience for its customers. Express Service is offered to customers who prefer to have their vehicles serviced in a faster and more efficient way than regular maintenance. The program is designed to be performed within a period of ninety (90) minutes.

Pickup and Delivery, on the other hand, is available to customers who are interested to have their Ford vehicle serviced without interrupting their day. Participating Ford dealers will pick-up the vehicle from the customers, service their vehicles, and bring the vehicles back to the customers’ preferred location.

“These milestones testify to our commitment to enhance the Ford ownership experience with vehicles and services that our customers need and deserve,” shares Mike Breen, managing director, Ford Philippines. “We celebrate these milestones with our customers who continue to patronize the Ford brand, as well as with our dealers for their partnership and commitment to enhance the customer experience. We are truly energized and excited for what’s to come for the second half of the year.” 

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