TAG Heuer is now title sponsor to Porsche Esports Cup

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TAG Heuer, which already supports Porsche in the Formula E series, is the new title sponsor of the Porsche Esports Cup, the single-make electronic sports racing championship Porsche initiated with iRacing in 2019. iRacing is the leading provider of realistic online racing simulators.

“After joining forces in the TAG Heuer Porsche Formula E Team this season, we are excited to now extend our successful collaboration further into the Esports world,” announced Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer.

The executive explained TAG Heuer is an avantgarde watchmaker with historic ties to the track, and thus sees Esports as a fantastic new platform in which to showcase the brand’s values. He added the move is also a way to support a “dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age.”

“We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing, and seeing the world’s elite road simracers push their limits,” Bianchi said, noting “both the TAG Heuer and Porsche brands are “masters of challenges, innovation and precision.”

The 2020 Porsche TAG Heuer Esports Supercup will feature the introduction of multiple tracks to the championship, kicking off with a pre-season test at Circuit de Barcelona-Catalunya on March 28.

Last year, Josh Rogers won the championship in an exciting final duel against Maximilian Benecke. Sebastian Job and Mitchell de Jong placed third and fourth. These four top drivers return to the series this year, alongside 36 other new and returning competitors.

Kjell Gruner, Vice President for Marketing at Porsche AG, said; “Esports racing offers such an emotional Porsche experience to many fans of our brand, and the Porsche TAG Heuer Esports Supercup is our most important virtual racing series. After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side.” He added that Porsche and TAG Heuer are “already a great team in Formula E.”

“Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in Esports racing.”

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