As Porsche plans to have electrified models make up half of its global deliveries in 2025, it is investing more than €15 billion in electric mobility, digital transformation and sustainable production to meet the target. Currently underpinning this strategy is the fully electric Porsche Taycan.
The Porsche Taycan highlights the extent to which the company’s product strategy is geared toward electric mobility. With global deliveries doubling annually since the fully electric model’s release in late 2019, the Taycan puts Porsche on track to attain its goals for 2025.
Beyond 2025, the Taycan also spearheads Porsche’s initiatives to increase the share of the brand’s electrified models to 80 percent by 2030, as well as to become completely carbon-neutral throughout its supply and manufacturing processes in the same year.
“Sustainability is an important part of our Strategy 2030. We launched a comprehensive decarbonization program with a firm target in mind: Porsche wants to have a carbon-neutral balance sheet throughout the entire value chain in 2030. We will achieve this by systematically avoiding and reducing carbon emissions, said Oliver Blume, Chairman of the Executive Board of Porsche AG.
At present, Porsche’s production in Zuffenhausen and Leipzig is already carbon-neutral through the use of renewable energy and biogas. The company plans to expand this practice to its suppliers.
“Anyone who develops battery cells for us must manufacture them exclusively with sustainable energy. Batteries are still produced in a very energy-intensive way. By obliging our suppliers to use sustainable energy, the carbon footprint will improve significantly. And the battery itself will be more than 90 percent recyclable in 10 years, at the latest,” Blume said.
He added that over the next 10 years, Porsche will invest more than €1 billion globally on wind turbines, solar energy and other climate protection measures. The move addresses Porsche customers’ demand for vehicles that can be driven and produced as sustainably as possible.
In the Philippines, the Taycan has been leading Porsche’s drive toward electric-powered premium mobility since 2020. The model forms a key part of PGA Cars’ — Porsche’s partner in the country — initiatives to promote the use of fully electric vehicles and achieve carbon neutrality. As laid out in PGA Cars’ “FutureNow” program, more than P300 million in investments have been spent on the construction of facilities specifically designed and equipped to address the unique requirements and safety standards of electric vehicles. The outlay was also used to acquire manufacturer-approved equipment, tools and software, as well as an inventory of genuine parts. Additional investments are earmarked to further support the domestic adoption of electric vehicles.
Porsche is set to expand the Taycan range in the Philippines this year, with other fully electric Porsche models to follow in the future. To support this, Porsche is progressively installing charging facilities in key destinations to complement the residential charging solutions preferred by the majority of electric vehicle owners.
With the Taycan, Porsche is determinedly and consistently driving toward greater electric mobility.