There is no doubt that Filipinos remain embattled by the surge in the cost of commodities and fuel prices, while continuing to live with the risks and threats of the COVID-19 pandemic. To help the riding and driving community cope, leading European auto parts manufacturer HELLA is ramping up its holiday efforts this 2022 to ensure that Filipinos remain safe on the road while navigating through these challenging times.
“As Filipino motorists look at ways to cope with the rising prices, HELLA is taking necessary steps to ensure that they don’t compromise on their travel safety. This 2022, we are making the holiday celebrations early with special offerings that will help Filipinos fight inflation and ensure safe travels for all with the hardest-working and long-lasting automotive parts,” said Jason De Leon, HELLA Country Manager for Philippines.
Early holidays for the ride-hailing community
Following its series of successful collaborations, HELLA is renewing its partnership with ride-hailing company Grab Philippines, offering holiday treats to its riders and drivers, and even its employees. For the whole month of November, HELLA is hosting roadshows and will be giving away free high-quality wipers and spark plugs to Grab’s stakeholders that will help them travel safely and to curb the hyperinflation.
Starting November 4-5, 2022, the roadshow will take place every Friday and Saturday until November 25-26, 2022. For each day, 150 spark plugs and 170 wipers will be given away at the following participating Metro Manila dealers:
For Grab’s 2-Wheelers, these stores will be providing free Motorcycle Energy Spark Plugs:
- November 4 & 5 – Unicross Marketing Corp. (Commonwealth Avenue, Quezon City)
- November 11 & 12 – Marketall Trade Specialist, Inc. (Concepcion Uno, Marikina City)
- November 18 & 19 – Danielle Motor Parts (Marilao, Bulacan)
- November 25 & 26 – Wedzz Motorparts (San Fernando, Pampanga)
For Grab’s 4-Wheelers, these stores will be providing free Premium Wiper Blades:
- November 4 & 5, and 11 & 12 – Gears (Banawe St, Quezon City)
- November 18 & 19, and 25 & 26 – Blade Auto Center (Timog Ave, Diliman, Quezon City)
Apart from the roadshow, HELLA is also offering Grab-exclusive discounts of up to 30% to its products through partner dealers Gears in Banawe St, Quezon City and Promax in FB Harrison, Pasay City. This means riders, drivers and employees of Grab will get access to HELLA wipers, horns, bulbs, relay, and spark plugs at 30% OFF from November 2022 to January 2023, eclipsing all the Filipino holiday celebrations until the new year.
Launching new products in the PH
As the Philippines is also well into its rainy season, HELLA is helping Filipinos keep their road travels safe with its newest offerings. HELLA introduces its all-new WaterProof Trumpet Horn and LED Retrofit Lights, perfect for traversing dark and slippery roads, despite the extreme weather conditions.
WaterProof Trumpet Horn. Horns are a mandatory part of the safety equipment of a vehicle. A particularly perceptible sound is necessary to warn other road users optimally in dangerous situations.
HELLA’s signal horns offer drivers a high level of functional reliability, with its new generation of trumpet horn with WaterProof feature. It packs a new grill design for protection against dust and water, as well as HELLA’s unique water outlet to further increase drainage efficiency.
LED Retrofit. Shifting from Halogen to LED, HELLA’s new long-lasting LED retrofits offer exceptional brightness and thanks to optimized light distribution there is more light on the road where it is needed. A longer service compared to halogen bulbs makes the LED retrofits attractive for all car drivers.
The stylish look with a cool white beam gives the customers a day light effect in the night and more comfort and joy while driving. This HELLA offering comes with a comprehensive range of applications, including high and low beam headlights, fog lights, and a high coverage of various vehicles including cars, trucks, and motorcycles.
HELLA makes its wide range of products available to everyone online so Filipinos don’t have to leave their homes anymore. Starting this November, Filipino motorists can browse and purchase the most durable and longest-lasting vehicle parts through the official HELLA e-commerce stores on Shopee and Lazada.
It is indeed a holiday to remember with HELLA with all these announcements, discounts, and new product releases. “As mobility continues to be a priority for many Filipinos, HELLA is complementing this by ensuring that everyone has offline and online access to the best and most reliable automotive parts that will help keep them safe in all their land travels, especially this rainy holiday season,” said De Leon.
Tune in to the Facebook pages of HELLA’s official distributors for more details and other exciting offerings this holiday season.