Bridgestone, one of the world’s leading tire manufacturers known for durability and quality, has recently launched in the Philippines a 3+1 Promo where customers who avail of this privilege are given two premium items as giveaways (while clients who purchase 2 tires get 1 giveaway item). However, there is more to what meets the eye.
Proceeds from this promo enable Bridgestone to give back to society through a partnership with HOPE to build much needed classrooms in far-flung areas. Cliché as it may sound, the youth of today remains to be the hope of the future. While the pandemic has caused major interruption in schools and some children are forced to study from home, the need for classrooms will remain long after COVID-19 is gone.
Then comes the question of the present. How is Bridgestone contributing to the overall effort in moving forward from the effects of the pandemic? As a sole entity Bridgestone can only do so much. It acknowledges the fact that it cannot take care of everyone. Nevertheless, its heart is led by the deep wisdom and compassion embedded in these words: “Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or space, or circumstances, are brought into closer connection with you.”
The Bridgestone giveaways have supported communities of weavers displaced from economic activities were given the opportunity to earn through the production of the said items.
Customers, clients, and patrons who avail of this year’s 3+1 promo sale aren’t just buying peace of mind and quality products, they are also contributing to society. Every tire purchase will help children go to school. Each purchase has in effect given displaced families a means of livelihood. Come to think of it, when a person receives his/her giveaway item, that is in fact a souvenir that reminds him/her of the positive impact their purchase made to the lives of others.