The Covenant Car Company, Inc. (TCCCI) – MG Philippines – This summer, the much-awaited Manila International Auto Show 2023 (MIAS 2023) makes its way to the World Trade Center in Pasay City, from April 13-16, 2023. MG Philippines is once again excited to take part in what is regarded as the country’s most anticipated car and motor trade show with an engaging and lively display that showcases the latest, locally-available global MG products, while highlighting the brand’s youthful energy and rich UK heritage.
MG CENTRAL @ MIAS 2023
MG Philippines’ display at MIAS 2023 is dubbed “MG Central,” which refers to a centralized location for everything MG-related, and where MG’s storied past converges with the exciting present, while providing a lookahead to the inspiring future of this global, British heritage car brand. MG Central’s theme is “Powered by the Past, Focused on the Future,” referencing the brand’s rich history and how this fuels the giant steps MG has taken to bring the future of mobility to the next level. The display MG remains at the top-of-mind for the Filipino car buying public, as it has consistently remained within the top-10 vehicle brands in the Philippines since being re-launched by the Covenant Car Company, Inc. (TCCCI) in late 2018. Today, in just over 4 years, there are more than 25,000 proud MG owners—and the number continues to climb.
The 582 square meter MG Central, the second largest in MIAS 2023, is a hub to see the everything MG, and depicts a timeline, chronicling MG’s rich UK heritage and automotive pedigree; showcasing the latest global MGs that are available today from MG Philippines; and providing an exciting preview to what MG has in store for the future.
MG Central is cleverly split up into three sections to depict how MG has evolved over the years. The historical section of the display is also a distinguished and refined coffee lounge and sitting area, where visitors can check out a history wall and trace MG’s notable highlights over the years. This area also features a classic 1969 MG B GT, one of MG’s more desirable roadsters from yesteryear. Opposite the historical section is a segment dedicated to highlighting MG as it is today: modern, stylish, global, and dynamic. This area features a “London Tube” where visitors can imagine themselves transported to the birthplace of MG, and a large graffiti wall that represents the youthful energy that powers the MG brand. MG SUVs in this section are also kitted out with outdoor camping equipment from Outdoors Club, further demonstrating the fun and versatility of MG. At the middle of the MG Central display is a section dedicated to the bright and exciting future of MG. The area features floor-to-ceiling LEDs that show engaging and enticing video materials on the numerous products and activities made available by MG that are sure to keep audiences locked in. At the center as well are the two vehicles that will be officially launched to the Filipino public: the 2023 MG GT Sport Sedan and the 2023 MG ZS Nite Edition Crossover SUV.
At MG Central, visitors are sure to have a full slice of everything MG, with a space that is both attractive and interactive, with numerous comfortable and safe spaces where clients can engage with friendly MG sales consultants to inquire about the latest deals on their favorite MG sedans and SUVs.
Visitors of MG Central at MIAS 2023 also stand the chance to win exciting prizes daily when they join the “MG-moji Hunt.” Joiners will be given instructions to find a set of hidden clues around the MG Central display booth. Once completed within the time limit, they become eligible to bring home original MG merchandise, with one lucky winner taking home a pair of wireless JBL Bluetooth headphones daily. Those who weren’t able to go Easter egg hunting over the Holy Week break will surely get to do so at MG Central at MIAS 2023.
New MG Cars And Suvs At MIAS 2023
At MG Central, MG Philippines will publicly launch two exciting vehicles: the 2023 MG GT Sport Sedan, and the 2023 MG ZS Nite Edition Crossover SUV.
Live to defy: The 2023 MG GT Sport Sedan
MG Philippines’ latest vehicle offering—the 2023 MG GT Sports Sedan, is sleek, sporty, stylish, and state of the art. It embodies its product tagline “Live to Defy” by offering Filipino motorists a vehicle that will challenge their notions of what a sedan can and should be. The MG GT defies the conventional idea of sedans within a similar spec and price range, flaunting impressive power figures, large exterior and interior dimensions, a comfortable cabin, advanced safety elements, and modern driver convenience features, serving a slick alternative that defies the ordinary. Overall, the MG GT offers Car-C specs and features but with a Car-B price tag, countering the commonplace notions that are usually associated with many subcompact sedans.
Underneath the hood of the MG GT Sport Sedan lies the heart of an athlete: a 1.5-liter turbocharged engine that produces 161 Ps and 250 Nm of torque. This finely tuned engine gives the car quickness and agility off the line, as it propels the vehicle from 0-100kph in just 8.5 seconds. A smooth shifting, 7-speed Twin Clutch Sportronic (TST) Transmission equipped with paddle shifters ensures that every revolution of the MG GT’s spirited engine is efficient, while keeping its power band optimized.
The MG GT’s sporting qualities progress from underneath the hood to the car’s exterior, where aggressive body accent lines and a swooping fastback profile reinforce its athletic stance. Up front, a 3D Digital Flaming Grille is bordered by full LED headlights and daytime running lamps, defining the car’s sporty front fascia. At the rear, bright, highly-visible 3D LED Racetrack Taillamps cut through the darkness, a ducktail accent on the trunk adds a premium touch, and a split tailpipe give the car an energetic finishing note.
The MG GT Sport Sedan comes in two variants: the naturally aspirated Alpha variant, and the Turbocharged sport variant. See below for the MSRP of these exciting vehicles:
MODEL / VARIANT MSRP
MG GT 1.5L Alpha — P 1,015,888.00
MG GT 1.5T Sport — P 1,193,888.00
CROSSOVER TO THE NITE: MG ZS CROSSOVER SUV NITE EDITION
The MG ZS Crossover SUV is MG Philippines’ best-selling model, consistently taking the lion’s share of the yearly sales volume for the brand. A combination of stylish, good looks, cabin space, a fuel efficient engine, and an unbeatable value proposition have endeared many Filipinos to the ZS, as one might notice with the growing number of these crossover SUVs plying our streets.
To further up the ante and introduce even more value to this already loaded package, MG Philippines introduces the new ZS Nite Edition: a model refresh that offers a bold and sporty take on a fan favorite that is even more feature-packed, so you get more bang for your buck.
The ZS Nite Edition takes its name from the numerous blacked-out accents on its exterior, including a newly-colored Stardust Grille, trim, and alloy wheels. The dark accents contribute to the car’s already sporty appeal, giving it a more edgy look that looks good whether day or night.
Aside from exterior upgrades, the ZS Nite Edition also features new tech enhancements such as a 10-inch touchscreen infotainment system with Apple Carplay and Android Auto; a reversing camera; 6 cabin speakers for a full sound experience; and a power liftgate to give you easy access to the vehicle’s cavernous trunk.
The ZS Crossover SUV Nite Edition is a standalone variant. See below for the MSRP of this exciting vehicle:
MODEL / VARIANT MSRP
ZS Nite Edition 1.5AT — 1,018,888.00
Catch MG Philippines at the 2023 Manila International Auto Show (MIAS) from April 13 to 16, 2022, at the World Trade Center in Pasay City. Sign up for a test drive at MG Central and get behind the wheel of a modern, global, British heritage MG.
Make your way to MG Philippines’ website and view all available vehicle promo offers at https://mgmotor.com.ph/promos
Visit https://www.mgmotor.com.ph/dealers for a list of MG Philippines’ dealerships and their respective contact details, and browse through MGmotor.com.ph for more information about MG Philippines products and services.
