Mitsubishi Motors PH appoints new President & CEO

Mitsubishi Motors Philippines Corporation (MMPC) has officially announced the appointment of Takeshi Hara as its new president and Chief Executive Officer effective July 1. Hara succeeds Mutsuhiro Oshikiri, who has led the company for four years.

Hara joined Mitsubishi Motors Corporation (MMC) in 1993 and he has gained experiences in various business fields such as plant operation, corporate planning, sales, and after sales for MMC in Japan, and several other countries including Thailand. Prior to his appointment as the top official of MMPC, he served Mitsubishi Motors Sales Caribbean Inc., MMC’s subsidiary and distributor in Puerto Rico as the president and CEO from 2019 to 2021. He joined MMPC last April as Executive Vice President and Assistant to the president & CEO.

As with Oshikiri, Hara has strong leadership qualities complemented with high enthusiasm and dedication towards the brand. As the new CEO of MMPC, he aims to further enhance the customer experience by incorporating programs that are geared to secure new customers and retain loyalty from current Mitsubishi owners. His motto is “Serve our customers to enrich their lives.” With this, he strongly commits to bring Filipino customers the best products and services as well as strengthen the company’s productivity and sustainable growth in the Philippines.

Oshikiri served as MMPC’s President and CEO for four years. Throughout his leadership, MMPC remained the strong no. 2 automotive brand in the country. During the most challenging time of the COVID-19 pandemic, Oshikiri steered the company and implemented structural reforms to strengthen MMPC.

Notable key highlights of his stay as the Chief Executive Officer are:

  • 1 million sales milestone of MMPC
  • 700,000 local unit production
  • 200,000 units L300 production
  • Highest sales performance in a month – 6,822 (March 2017)
  • Successfully launched the no. 1 selling small MPV – Mitsubishi Xpander
  • Relaunched the iconic Mitsubishi L300 with Euro 4-compliant diesel engine 

    MMC and MMPC believe that the appointment of Takeshi Hara as the new president and CEO is a compliment to the structural reforms initiated by Oshikiri that made MMPC stronger than ever before. Hara’s extensive experiences and broad knowledge in various fields of the automotive industry will drive the company forward and further enhance the car buying experience of Filipino customers.

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