On April 1, 2024, the Manila International Auto Show (MIAS) officially kicked off. Themed “Gearing Towards New Mobility,” OMODA & JAECOO made their first appearance, showcasing a lineup of crossover intelligent SUVs ncluding OMODA 5, the pure electric SUV OMODA 5 EV, the high-end off-road SUV JAECOO J7, and the luxury off-road SUV JAECOO J8. This diverse range demonstrated future modes of transportation, striking the strongest note in OMODA & JAECOO’s endeavor to craft a global, personalized brand identity.
At the auto show, OMODA & JAECOO unveiled their new brand strategy, “GLOBAL BRAND FILIPINO CENTRIC” With a comprehensive lineup of products spanning all categories and guided by the operation philosophy of “In the Philippines, for the Philippines,” OMODA & JAECOO endeavor to shape a highly personalized brand identity.
The Philippine MIAS has been held for over 20 consecutive years, standing as the most influential international auto show in the Philippines. Attracting world-class automotive brands each year with a daily foot traffic exceeding 100,000, this year’s participation marked OMODA & JAECOO’s inaugural appearance at MIAS. Spanning nearly 800 square meters, the floor area for the brands perfectly melded future technology with off-road passion, creating an immersive experience that intertwined the scenarios of “Future-proof Fashion Ecosystem” and “Personalized Off-road Ecosystem”.
Over the past year, OMODA & JAECOO’s global export sales exceeded 160,000 vehicles, winning the hearts of users in nearly 20 countries and regions worldwide. OMODA is dedicated to providing users with future-oriented design and intelligent technology in their automotive products, while also taking a visionary approach in the new energy sector to lead the future of green mobility. On the other hand, JAECOO, adhering to the philosophy “From Classic, Beyond Classic,” is committed to creating high-performance all-terrain off-road products, accompanying adventurous users on fearless journeys.
The four newly launched models – OMODA C5, OMODA E5, JAECOO J7, and JAECOO J8 – attracted thousands of visitors. Particularly, the brand’s first pure electric model, OMODA E5, with its long range, aerodynamic performance, and wind noise reduction, combined with a futuristic and aesthetically pleasing design, is poised to become a leading Electric Vehicle product in the Philippine market.
Moreover, OMODA & JAECOO, showcased the vehicles in scenarios where they are in their natural habitats. This demonstrated a range of ecological products including bicycles, brand-customized eco-friendly apparel, tents, and camping chairs, interpreting OMODA & JAECOO’s vision of centering around the vehicle and extending into personalized future technological ecosystems for users.
To cap off their unveiling, popular Filipino artist SILENT SANCTUARY made a surprise appearance, witnessing the unveiling of the star models and performing three classic songs.
Furthermore, OMODA & JAECOO offered a test drive experience event, allowing users, media, and dealer representatives in the Philippines to deeply experience the charm of the OMODA 5 and JAECOO 7 products and to personally appreciate the latest achievements in brand technological innovation.
Their participation in MIAS marks a key step in OMODA & JAECOO’s strategy for the Philippine market. Leveraging the MIAS platform, OMODA & JAECOO opened direct lines of communication with Filipino consumers, enabling close and comprehensive interactions. This is set to aid the brand in adapting its strategies for the local market.
OMODA and JAECOO will start retail at the 2nd half of 2024. Pre-selling activities and promotions will start as early as June 2024.