Ford Philippines has launched new service initiatives that aim to enhance the overall ownership experience of its customers. The Ford Family Guarantee provides a suite of product and service offerings that promote long-term trust and confidence. The company aims to make every customer interaction easy, convenient, and more personalized, aligning with its mission to treat customers like family.
One of the initiatives under the Ford Family Guarantee is the Express Service, which offers faster and more efficient maintenance for select Ford vehicle models. This program can be completed within a period of ninety (90) minutes, inclusive of a car wash. This service is designed for busy customers who want to save time and get back on the road quickly. Customers can avail of the Express Service by contacting the service department of their preferred Ford dealer.
Another initiative is the Pickup and Delivery service, which allows customers to have their vehicles serviced without interrupting their day. Participating Ford dealers will pick up the vehicle from the customers, service it, and bring it back to the customers’ preferred location. This door-to-door service offers convenience and expert maintenance.
The company is set to launch the Mobile Service Vehicle, which is essentially a Ford service facility on the go. This service will provide customers with a convenient option to service their vehicles at specific locations while receiving the same quality and expertise of Ford technicians using genuine Ford tools and parts. The services covered include oil and fluid change, wiper replacement, battery replacement, tire rotations, brake services, and module software updates, among others.
In addition, Ford Philippines is committed to improving parts accessibility and availability to support the Ford Family Guarantee program. A new Ford parts warehouse facility in the Philippines will soon be operational, with a modern building and racking infrastructure. This facility will be one of the biggest parts warehouses in Southeast Asia, with an area size of over 13,000 square meters, and can store up to 37,000 vehicle parts. This means an enhanced experience for Ford customers, as parts will be available when needed with a shorter lead time.
Mike Breen, managing director of Ford Philippines, emphasized the company’s commitment to continuously expand its product and service offerings under the Ford Family Guarantee program. In 2022, Ford launched a number of product and service offerings that made it easy, convenient, and hassle-free to own a next-generation Ford Ranger and Everest. These included the Ford online reservation portal, a 5-year warranty, FordPass mobile application, and access to ARB 4×4 accessories.
