Volkswagen opens Sta. Rosa dealership

Volkswagen Philippines, in partnership with the Lica Auto Group, last Friday inaugurated the Volkswagen Santa Rosa dealership along the busy automotive row of the Santa Rosa-Tagaytay Road in Laguna.

The new dealership creates huge prospects and opportunities for the Lica Auto Group as this key dealership, Volkswagen’s first in southern Luzon, sits right at the very heart of Calabarzon, the region’s most vibrant socio-economic growth area. Lica Auto Group President Felix Limcaoco III and Senior Vice President/Chief Operating Officer Tey Sornet expressed that their first Volkswagen dealer takes them to a position of dominance in the auto industry in the southern Luzon area. 

Officers from AC Motors/Volkswagen Philippines led by VW Philippines president Felipe Estrella and Klaus Schadewald (second from right and rightmost, respectively) and LICA Auto Group executives led by Tey Sornet (second from left), Rene Limcaoco (fourth from left), and Felix Limcaoco III (third from right) smile at the ceremonial ribbon-cutting during the inauguration of the Volkswagen Santa Rosa dealership last Friday.
Photo by Enzo N. de los Reyes

The Volkswagen Santa Rosa dealership, Volkswagen’s eighth dealership since it first started operations in 2013, is the first VW showroom in southern Luzon, and targets mainly the upwardly mobile markets of the Calabarzon Area (Region 4A) that encompasses the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon—a booming economic growth corridor populated by the nearly 8 million that fall within the vehicle-buying age demographic of 20 years old and above.

Volkswagen Philippines president Felipe Estrella delivers a speech.
Photo by Enzo O. de los Reyes

More importantly, the new Volkswagen Santa Rosa dealership offers a greater opportunity for car buyers in the region to discover or create their own motoring lifestyle stories in their very own Santana, Santana GTS, Lavida, and Lamando, and each of these stories will then add to the heritage and affinity of the brand with Filipinos. Each of these models carry the renowned Volkswagen badge of German automotive engineering and design—the same qualities Filipinos have associated with Volkswagen for generations. And now, with the operations of Volkswagen Santa Rosa in full swing, VW’s entire product lineup and dealership services are much more accessible.

With Volkswagen made more accessible to one of the Philippines’ most progressive growth areas, the people of Calabarzon will now find that access to an affordable German motoring experience will be much more convenient, giving them even more opportunities to focus on their own life goals. 

With eight dealerships now strategically located across the Luzon and Visayas regions, more Filipinos now have more reasons to experience for themselves that with “Volkswagen, Your Drive Just Got Better.”

Volkswagen Philippines operates under AC Motors of Ayala Corporation. Its seven other Volkswagen dealers are in BGC at 938 28thStreet City Center, Bonifacio Global City, Taguig City; Quezon Avenue at 1229 Quezon Avenue, Quezon City; Pampanga at McArthur Highway, Dolores, City of San Fernando, Pampanga; Alabang at Madrigal Business Park, Alabang-Zapote Road; Cebu at A. Soriano Avenue, North Reclamation Area, Cebu City; Iloilo (Taft North, Mandurriao, Iloilo City), and Bacolod (along Araneta Street, Singcang, Bacolod City).

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