Genuine Change or Greenwashing? The Reality of EV Integration in Logistics

In the rapidly evolving landscape of logistics, the shift towards sustainability has become more than a trend — it’s a necessity. As the founder of Mober, a pioneering green tech logistics startup in the Philippines, I’ve been at the forefront of this transformation, championing the use of 100% electric vehicles (EVs) to serve esteemed clients like IKEA, Nespresso, Kühne+Nagel, and SM Appliances. Our commitment to green logistics is not just about reducing carbon footprints; it’s about redefining the industry’s approach to transportation and delivery.

Recently, the logistics sector has seen a flurry of press releases from large companies announcing their acquisition of EVs. While any step towards sustainability should be acknowledged, these acquisitions often amount to just one or two units — a drop in the ocean compared to their overall operations. This tokenistic approach raises questions about the depth of their commitment to genuine environmental change.

Over the past two years, inquiries from FMCGs, retailers, and forwarding companies about integrating EVs into their operations have surged. However, there’s a palpable gap in understanding the nuances of EV logistics compared to traditional internal combustion engine (ICE) vehicle operations. This lack of understanding can lead to inefficiencies and missed opportunities in leveraging the full potential of electric mobility.

One of the critical aspects often overlooked is the operational shift required when transitioning to EVs. Unlike internal combustion engine (ICE) vehicles, EVs necessitate a different infrastructure, maintenance regime, and operational mindset. Charging infrastructure, range considerations, and load capacities require thoughtful planning and adaptation. It’s not just about replacing an ICE vehicle with an EV but about reimagining the logistics ecosystem to be more sustainable and efficient.

Companies like IKEA set a commendable example by committing to using only EVs for their home deliveries by 2025. This kind of dedication is what the industry needs to move towards a genuinely sustainable future. It’s not merely about having EVs in the fleet; it’s about integrating them in a way that maximizes their environmental and operational benefits.

For companies in the Philippines and globally, the transition to EVs should not be viewed as a checkbox for corporate social responsibility. It’s an opportunity to innovate, improve efficiency, and lead in the creation of a sustainable future. It involves understanding EVs’ unique capabilities and requirements and integrating them into the logistics chain in a way that enhances rather than hinders operations.

In conclusion, buying a few EVs might buy time and appease stakeholders in the short term, but it’s not a substitute for a genuine commitment to sustainable practices. As leaders in the logistics industry, we must look beyond token acquisitions and toward comprehensive strategies that embrace the full potential of electric mobility. Only then can we truly drive the change needed for a greener, more sustainable future in logistics. 

Buying a few EVs might buy time and appease stakeholders in the short term, but it’s not a substitute for a genuine commitment to sustainable practices. At Mober, we embody this commitment through our existing fleet of 60 EV trucks, a testament to our dedication to green logistics. Our ambitious goal to expand our fleet by an additional 250 units within the next 18 months underscores our resolve to lead by example in the industry. It’s a clear demonstration of our belief in the viability and necessity of electric mobility for a sustainable future.

Most Popular

Latest

More Articles Like This