The 10th Philippine International Motor Show (PIMS) is now in full swing, bringing together the latest vehicles, technologies, and mobility innovations under one roof at the World Trade Center Metro Manila in Pasay City.
Organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), this year’s milestone edition runs until June 7 and carries the theme “Forward in Every Drive,” highlighting the industry’s continuing push towards sustainable mobility.
Following a successful opening day, visitors still have several opportunities to explore the show’s biggest attractions—from major vehicle launches and electrified mobility solutions to immersive brand experiences and exclusive event offers.
Here are the 10 reasons why the 10th edition of PIMS is worth the extra drive.
1. A diverse brand lineup
Seventeen automotive brands are participating in this year’s show, representing a mix of established manufacturers and emerging players. Exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
2. First-time PIMS exhibitors
Several brands are making their Philippine International Motor Show debut this year. BAIC, Omoda & Jaecoo, Subaru, Tesla, and VinFast are showcasing their latest products and technologies to Filipino consumers for the first time at PIMS.
3. Major car launches and model showcases
Visitors can still catch a number of vehicle launches, concept displays, and model previews from participating brands, highlighting new products and technologies bound for the Philippine market.
4. Electrification takes center stage
More than half of the vehicles displayed and available for test drives are electrified models, underscoring the industry’s growing focus on sustainable transportation and the increasing adoption of alternative powertrains.
5. Mobility solutions for the future
Beyond new vehicles, exhibitors are presenting technologies and initiatives focused on fuel efficiency, electrification, connectivity, and responsible energy use, demonstrating how mobility continues to evolve to meet changing consumer needs.
6. Immersive brand experiences
Interactive displays, hands-on activities, and experiential booths allow visitors to engage directly with new vehicle technologies, advanced interiors, safety systems, and connectivity features while participating in test-drive opportunities throughout the event.
7. Expanded aftermarket and lifestyle displays
The show’s aftermarket and lifestyle section features automotive accessories, car care products, performance upgrades, technology solutions, and lifestyle brands catering to enthusiasts and everyday motorists alike.
8. Automotive communities under one roof
PIMS also serves as a gathering place for automotive communities and brand-affiliated car clubs, celebrating the passion and enthusiasm that continue to drive the local car culture forward.
9. Event-exclusive deals
Participating brands and exhibitors are offering special promotions, exclusive discounts, merchandise, collectibles, and giveaways available only during the four-day event. Visitors can participate in booth activities and promotions for a chance to take home prizes and souvenirs.
10. Industry partnerships supporting innovation
This year’s show is supported by official partners BPI and Motul, whose participation reinforces PIMS’ commitment to advancing innovation, efficiency, and mobility solutions in the Philippines.
The 10th Philippine International Motor Show runs until June 7 at the World Trade Center Metro Manila. Visitors may still purchase tickets online or onsite and experience firsthand the technologies, vehicles, and innovations shaping the future of mobility in the country.
