Toyota Motor Philippines (TMP) has given a preview of the three new models that it will be displaying at the 10th Philippine International Motor Show (PIMS). From June 4 to 7, 2026, attendees will be able to see the all-new Land Cruiser FJ, Hilux BEV, and the Land Cruiser 300 HEV in the metal.
The Legend continues
The Land Cruiser line has a fresh new addition to its withstanding legacy with the Land Cruiser FJ. The LC FJ, which stands for Land Cruiser Freedom & Joy, highlights the nameplate’s adventurous and versatile nature. Bringing together the Land Cruiser’s 4×4 heritage in a more accessible and compact package, the LC FJ gives customers a new way to enjoy the Land Cruiser legacy in both the city and the trail.
The LC FJ features an Internal Combustion Engine (ICE) perfect for maximizing its 4×4 nature. It also features a Differential Lock, Auto Limited Slip Differential, 2nd Start Mode, and a Panoramic View Monitor, giving it a rugged yet urban-ready approach.
Invincible Spirit, Electrified
With its “invincible spirit” of durability and performance, the all-new Hilux is ready to make its debut in the country as a Battery Electric Vehicle (BEV). The arrival of a 4×4 BEV is a new step toward the future for the Hilux nameplate, and one that caters to customers who look to take charge toward an electrified future. Guided by the Tough and Agile design philosophy, customers can expect the Hilux BEV to have a much more dynamic and sophisticated fascia in the form of a “Cyber-Sumo” aesthetic.
Aligned with Toyota’s efforts in improving their cars, the diesel variants of the Hilux have also adopted this design language, alongside the high-grade version of a 2.8-liter, turbo-diesel engine-reiterating Toyota’s mission of constantly improving their cars to better cater to the needs of their customers.
Toyota’s heritage driving towards the future
Thoughtfully crafted innovation meets heritage in the LC300 HEV. The all-new LC300 HEV is set to redefine its legendary status with the combination of the Land Cruiser 300’s proven durability, unmatched power and performance, and Toyota’s practical hybrid system added to its 3.5 V6 engine. Additionally, the LC300 HEV now includes electronic power steering, giving customers a much smoother driving experience.
The body kit of the LC300 has also gone through improvements with it now being an Aero body kit with Jet Black Garnish.
The LC300 HEV’s new powertrain offers Land Cruiser heritage with improved driving experience using practical HEV technology. With the addition of an HEV variant to the LC300 line, Toyota looks to further solidify its efforts in contributing to reducing carbon emissions through electrified vehicles.
All-New Cars Backed by Legacy
With the confirmation of these three new models, Toyota once again fully commits itself to empowering customers by giving them multiple mobility options to choose from. Backed by a legacy of proven quality, durability, and reliability, Toyota aims to continue providing customers with their perfect ride home that answers the different needs of each customer.
Starting June 4, customers can already reserve the Land Cruiser FJ through www.toyota.com.ph/reserveLCFJ. While customers can reserve for the Hilux BEV & ICE through https://www.toyota.com.ph/reserveHilux. LC300 HEV reservation on the other hand, can be directly done through any authorized Toyota dealer nationwide, to view the list of Toyota dealerships, visit https://www.toyota.com.ph/dealer.
To learn more about these previewed vehicles and to see them in the metal, visit the Toyota Choice Booth at the 10th Philippine International Motor Show on June 4-7, at the World Trade Center Metro Manila.
Secure your tickets for the 10th Philippine International Motor Show by going to Philippine International Motor Show and learn more about the latest news about PIMS 2026 by following the official CAMPI Facebook page.
To know more about these new models making their debut at PIMS 2026, follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.
