Mercedes-Benz Philippines celebrates a historic milestone as the brand marks 140 years of pioneering innovation, engineering excellence, and automotive leadership. To commemorate this remarkable anniversary, Mercedes-Benz launches the Welcome Home Campaign, inviting customers to become part of the brand’s enduring legacy through exclusive ownership opportunities, anniversary rewards, and immersive brand experiences.
For generations of Filipinos, Mercedes-Benz has been affectionately known as “Chedeng”, a name that has become synonymous with success, prestige, and timeless craftsmanship. More than a nickname, Chedeng represents the deep connection between Mercedes-Benz and Filipino families, serving as a trusted companion across milestones, celebrations, and journeys through the years.
As theinventor of the automobile, Mercedes-Benz continues to honor its heritage while driving the future of mobility. Through the Welcome Home Campaign, the brand celebrates both its global legacy and its uniquely Filipino story welcoming loyal owners, enthusiasts, and first-time customers to experience the innovation, luxury, and engineering excellence that have defined Mercedes-Benz for 140 years.
Celebrating 140 Years of Innovation
Since the introduction of the Benz Patent-Motorwagen in 1886, Mercedes-Benz has continuously redefined automotive engineering, setting global benchmarks in safety, comfort, performance, luxury, and technological innovation. For 140 years, the three-pointed star has symbolized progress, creating vehicles that have shaped the evolution of mobility and inspired generations around the world.
Today, Mercedes-Benz remains at the forefront of the industry through its growing portfolio of luxury vehicles and advanced mobility solutions. This year, Mercedes-Benz Philippines commemorates this milestone by giving customers the opportunity to own a piece of Mercedes-Benz history while experiencing the exceptional craftsmanship and innovation that continues to define the brand.
Exclusive 1886 Benz Patent Motorwagen Replica with Every Purchase
As a special anniversary offering, customers who purchase a brand-new Mercedes-Benz vehicle during the campaign period in June will receive an exclusive 1886 Benz Patent Motorwagen Replica.
This limited-edition collectible serves as a tribute to the vehicle that laid the foundation for modern mobility and symbolizes the brand’s 140-year journey of innovation and excellence. Designed as a keepsake for Mercedes-Benz owners, the replica celebrates the rich heritage that continues to inspire the future of the brand.
Own a Mercedes-Benz with a Special Anniversary Offer
As part of its 140th anniversary celebration, Mercedes-Benz Philippines is making luxury mobility more attainable with exclusive ownership packages, including down payment offers starting at just PHP 140,000 and special discount offers on select Mercedes-Benz models.
Inspired by 140 years of pioneering innovation and automotive excellence, this limited-time offer provides customers with an exceptional opportunity to experience the renowned craftsmanship, advanced technology, and refined performance that define the Mercedes-Benz brand.
Through this anniversary campaign, more Filipinos can take the next step toward owning a Mercedes-Benz and become part of a legacy that has shaped the future of mobility for generations. Interested customers are invited to visit authorized Mercedes-Benz dealerships nationwide to explore available models, learn more about financing options, and discover the exclusive offers available during the campaign period.
Rewarding After-Sales Experience
As part of its 140th anniversary celebration, Mercedes-Benz Philippines will also introduce special aftersales initiatives designed to thank customers for their continued trust and loyalty. Reflecting the spirit of the Welcome Home Campaign, these activities will enhance the ownership experience through exclusive rewards and customer-focused engagements, reinforcing Mercedes-Benz’s commitment to delivering excellence beyond the showroom. More details will be announced soon.
Bringing the Mercedes-Benz Experience Closer Through Roadshows
As part of the Welcome Home Campaign, Mercedes-Benz Philippines will also host a series of roadshow activations across key locations nationwide. These roadshows will provide customers and enthusiasts the opportunity to experience the latest Mercedes-Benz lineup firsthand, explore innovative vehicle technologies, engage with brand representatives, and discover exclusive campaign offers.
The activations are designed to bring the Mercedes-Benz experience closer to customers while celebrating the brand’s rich history and exciting future.
Share Your Chedeng Story
As part of the 140th anniversary celebration, Mercedes-Benz Philippines invites owners and enthusiasts to share their personal Mercedes-Benz journey through the #Chedeng digital campaign. Participants can post a photo of their Mercedes-Benz vehicle, past or present, on social media, set their profile to public, tag @mercedesbenzph, and use the hashtags #140YearsofInnovation and #Chedeng for a chance to win exclusive Mercedes-Benz merchandise and be featured on Mercedes-Benz Philippines’ official social media pages. Through this campaign, the brand celebrates the stories, memories, and milestones that have made “Chedeng” a beloved part of Filipino automotive culture for generations.
Visit any Showroom and Test Drive
Visit our Mercedes-Benz showrooms in Greenhills, Alabang, or Cebu, and enjoy an exclusive opportunity to test drive and avail of the exclusive promos this month.
- Mercedes-Benz Greenhills: 1008 EDSA Greenhills, San Juan, Metro Manila 1502 / (02) 8784 5000
- Mercedes-Benz Alabang: Alabang-Zapote Road, Filinvest Corporate City, Alabang, Muntinlupa City 1781 / (02) 8553 6334
- Mercedes-Benz Cebu: 0921 9358574
