XPENG has named actress, television host and recording artist Anne Curtis as its official brand ambassador in the Philippines, bringing together one of the country’s most recognizable entertainment personalities and a global leader in AI-powered mobility to help usher in a new era of intelligent driving for Filipinos.
Curtis was introduced at XPENG’s September 25 grand brand launch at the SM Mall of Asia Arena in Pasay City. There, XPENG introduced their vision for Physical AI by unveiling six variants across its flagship XPENG X9 Ultra-Intelligent Seven-Seater MPV and the XPENG L03 Next-Generation AI SUV Coupé, and giving guests a preview of its X2 flying car and IRON humanoid robot.
The choice of Curtis as brand ambassador reflects the values she shares with XPENG: confidence, curiosity and a forward-looking spirit. As someone who has stayed at the top of her game across film, television, hosting, and music, she is an aspirational Filipino talent whose sophisticated yet approachable profile reflects XPENG’s own path of redefining luxury mobility with Physical AI. Through this partnership, XPENG aims to make advanced EV and intelligent vehicle technology feel closer to Filipino consumers.
“Anne brings together elegance, energy, intelligence, and authenticity,” said Hanna Tao, Southeast Asia Marketing Director of XPENG. “She is modern, stylish, and constantly evolving, while staying true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing XPENG’s premium and human-centered vision of intelligent mobility to Filipino drivers.”
For Curtis, it all started behind the wheel of the L03. “Ever since I first drove the XPENG L03, I’ve wanted people to experience it for themselves. It’s smart, stylish, and makes every drive feel new and exciting. If you’ve been waiting for the right time to go electric, XPENG makes it so easy to say yes. I’m happy that more Filipinos will soon be able to drive an XPENG home,” she says.
XPENG is a global Physical AI company that develops AI-powered electric vehicles and other intelligent machines designed to perceive, understand and respond to the physical world. More than 40 percent of its workforce is dedicated to research and development across artificial intelligence, software, robotics and advanced mobility. The company develops its artificial intelligence technologies, driver assistance systems, intelligent vehicle operating systems, powertrains, and electrical and electronic architecture in-house. By the end of 2025, XPENG had established a presence in 60 countries and regions. Its cumulative vehicle deliveries worldwide exceeded 1.2 million as of July 31, 2026.
XPENG Philippines is a direct subsidiary of XPENG and the company’s first subsidiary in Southeast Asia.
For the latest announcements, follow @xpengphilippines on Facebook and Instagram. Product information is available at www.xpeng.com/ph, while further details about XPENG’s global operations may be found at www.xpeng.com.
