Pronti, Partenza, Via!
The Italian Scooter Run, the first-ever scooter run of its kind, held recently by premium Italian watch brand, D1 Milano, was truly a must-see event. The event showcased an entertaining mix of classical elements that embody the Italian lifestyle — scooters, coffee, and watches.
The initial leg of the inaugural Italian Scooter Run was held on a Sunday, February 16, at 6 a.m., starting from Moto Italia Greenhills to The Refined in BGC. Over a hundred riders participated, including TV hosts Kuya Kim Atienza, Jay Taruc of Ride PH, and Mark Laccay of the Distinguished Gentleman’s Ride. After the ride, participants gathered to enjoy a hearty breakfast spread and specially brewed coffee, compliments of Coffee Lab.
By bringing riders from various motorcycle and scooter clubs across the Philippines together, the Italian Scooter Run ultimately created opportunities for like-minded individuals to not only share their love for bikes, but also help in generously contributing in relief efforts for local residents affected by the Taal Volcano eruption and other recent natural calamities. Moreover, this event also aims to educate riders and motorists about the important of safe and accident-free riding.
The Italian Scooter Run marks the first installment in a series of upcoming Italian motorcycle-related events for the Philippine market. Up next will be the Italian Bike Run, which instead centers on the heavy-duty Italian motorbikes, and is set to take place later this year.
D1 Milano is definitely no stranger to the motorcycle industry; in fact the brand was an avid supporter of Ride PH’s Moto Heritage Weekend 2019, as shown through its engagement in last year’s Distinguished Gentleman’s Ride — a global fundraising event for men’s prostate cancer research and mental health programs. D1 Milano indeed plans to carry on this initiative by participating in the Ride PH Café on March 9, along with the upcoming Distinguished Gentleman Ride 2020.
From Italian culture, architecture, arts, family, cuisine, coffee, fashion, and accessories, D1 Milano proudly promotes its Italian heritage with a unique touch of finesse, boldness and character that is appreciated by many, and perfectly expressed through its tagline, “Wear Your Attitude.”
Since launching in the Philippines in 2019, D1 Milano has established its presence in various multi-brand stores across the city including Swiss Gear in Greenbelt 1 and SM North EDSA, WristPod in Uptown BGC, and Robinsons Ermita. The brand has received praises locally, and continues to eagerly draw in more buyers due to its high-quality and stylish lineup of premium watches. On that account, D1 Milano recently opened a new mono-brand store located on the second floor of Ayala Manila Bay Mall, with hopes to further expand the brand’s reach, as well as better serve the growing demand from old and new customers.
For the rest of 2020, one can expect more D1 Milano models and collections to roll out; for instance, the new limited editions and spring-summer exclusives from the bestselling Ultra-Thin and Polycarbon lines, along with an unprecedented release of the Commando collection.
Follow D1 Milano Philippines on Facebook now, to stay up to date and not miss out on all the important announcements. Locally, the D1 Milano is available in Wrist_Pod, Swiss Gear, and Chronos watch stores nation-wide as well as in the two stores of Vintage Rider Manila in Tiendesitas and Evia Lifestyle Mall.
