Sojitz G Auto Philippines (SGAP) is slated to formally launch the new Geely Azkarra and online on May 30. Geely is the first to announce a full-digital launch in the pandemic-induced “new normal” and will be among the first to employ a full production digital automobile launch in the Philippines that will be streamed live via Geely Philiipines’ Facebook page, YouTube channel, and website. During this online event, Geely will take the viewers through the details of the Azkarra’s design and engineering, as well as its exterior and interior.
The country’s months-long battle against the global pandemic has made a 360-degree turn in everybody’s lives, including the way businesses operate. As the whole nation adapts to the ‘new normal’ where social events and mass gatherings are prohibited, Geely is slowly taking its steps to reach out to more people without compromising their health and safety by making its presence felt through different online platforms. Also, as a way to cope up with the challenging times, Geely has invested more in producing healthier cars. At present, all Geely models being sold in the Philippines are equipped with CN95 cabin filters that has a high filtration efficiency for airborne microbial, inert particles, and droplets that are often attached to coronavirus.
As a new brand in the Philippine automotive industry, the overwhelming market reception that Geely has received from the Filipino buyers in 2019 has convinced SGAP to take a bold step forward with a mild hybrid and introduce Geely’s 48V Electric Motor Synergy (EMS) model. Based on the reports published by CAMPI and AVID, Geely ranks between 3rd and 4th among the B-segment SUVs as of March this year. From September 2019 to April 2020, Geely sold 524 units. Meanwhile, from January 2020 to April 2020, Geely sold 295 units.
As the company gets back on its feet, adjusting to the new normal amid the pandemic, Geely remains firm with its commitment to offer its customers models that match global standards.
A sneak preview of the all-new Azkarra Digital Launch will be provided initially to media and business partners, while the public streaming is scheduled on May 30, Saturday at 6 PM.
