Hyundai Motor Philippines Inc. (HMPH) proudly celebrated the achievements of its nationwide dealer network at the 2026 Hyundai Dealer of the Year (DOTY) Awards, held on April 13 at the Solaire Resort Entertainment City Grand Ballroom. The annual awards night recognizes dealerships and individuals who have delivered exceptional performance in the past year.
Themed “Forged in Strength, Driven to Victory,” this year’s DOTY is inspired by Hyundai Steel, the backbone of Hyundai vehicles worldwide. Forged with Advanced High Strength Steel, Hyundai vehicles are built to be stronger, safer, and more resilient; engineered to perform under pressure and excel over time. HMPH is proud to commemorate its dealer network’s unwavering strength and resilience ever since its inauguration.
Leading this year’s roster, Hyundai Naga City was named Overall 2026 Dealer of the Year, earning the highest distinction for its exemplary performance across Sales, Aftersales, Parts, Customer Experience, Dealer Network, & Marketing, and overall dealership excellence in 2025.
A first for the dealership, the recognition of Hyundai Naga City highlights the strength of HMPH’s growing regional network and reinforces the brand’s commitment to delivering world-class service and mobility solutions across the country. Led by its President, Mr. William Chiongbian II, Hyundai Naga City has demonstrated its commitment and loyalty, having been a partner since 2016.
Following closely were Hyundai Quezon Avenue, recognized as First Runner-Up; and Hyundai Alabang, awarded Second Runner-Up, honoring their consistent results and meaningful contributions to Hyundai’s continued growth in their respective markets.
“Global leadership, beyond being a rank, is defined by our mindset: a constant desire for better – which challenges us to evolve and to never stand still.” said Mr. Jiho Son, HMPH President, in his special message, “Here in the Philippines, we are proud to see that same motivation reflected in every showroom and customer experience led by our dealer network.”
In addition to the top dealership awards, HMPH also recognized outstanding achievements across multiple categories, such as Sales, Aftersales, Parts, and Marketing. The top overall awards were given to the following:
| Award | Dealer | |
| 1 | Top Sales Volume – Tier 1 | Hyundai Quezon Avenue |
| 2 | Top Sales Volume – Tier 2 | Hyundai Pampanga |
| 3 | Top Sales Volume – Tier 3 | Hyundai Santiago |
| 4 | Top Parts Sales – Tier 1 | Hyundai Pasig |
| 5 | Top Parts Sales – Tier 2 | Hyundai Bacolod |
| 6 | Top Parts Sales – Tier 3 | Hyundai Santiago |
| 7 | Top Sales Target Attainment (Overall) | Hyundai Naga City |
| 8 | Excellence in Sales Operations (Overall) | Hyundai Naga City |
| 9 | Excellence in After Sales Service Operations (Overall) | Hyundai Bacolod |
| 10 | Best in CRM Operations (Overall) | Hyundai Santiago |
| 11 | Best in Service Marketing (Overall) | Hyundai Santiago |
| 12 | Best in Service Outreach Activity (Overall) | Hyundai Quezon Avenue |
| 13 | Excellence in After Sales Parts Operations (Overall) | Hyundai Bacolod |
| 14 | Excellence in Hyundai Global Customer ‘Xperience (Overall) | Hyundai Bacolod |
| 15 | Excellence in HDPM (Overall) | Hyundai Quezon Avenue |
| 16 | Rookie of the Year (Overall) | Hyundai Marikina |
| 17 | Most Improved Dealer of the Year (Overall) | Hyundai General Santos |
| 18 | Excellence in Marketing Operations (Overall) | Hyundai Lipa Batangas |
*Dealerships are categorized by Tiers, based on dealership size, location, and other internal criteria.
Individual awards were likewise presented to top performers in these categories, recognizing the people behind the dealerships whose dedication have elevated the Hyundai brand.
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