The name Shell is synonymous not just with fuel and oils nowadays, but with car care too. They have service bays in their gasoline stations that can do basic car maintenance. Lately, they’ve been expanding this capability outside of their stations and just this week, they launched the next step to this venture.
Shell Philippines has launched the Shell Helix Flagship Auto Workshop. It’s a partnership with different established auto workshops that aims to provide world-class car care to Filipinos nationwide. Right now its locations are in San Jose Del Monte in Bulacan, Alijis Road in Bacolod, and the one we went to for the launch – Fairview, Quezon City.
From L-R:Jensen Garcia- Shell Helix Brand Manager, Shell Lubricants Philippines; Ika Halili – Country Marketing Manager, Shell Lubricants Philippines; Leo Mendoza- National Sales Manager, Shell Lubricants Philippines; Jackie Famorca – Vice President, Shell Lubricants Philippines; Reymont Choachuy – Chief Innovation Officer and CEO of Car Doctor; Marlon Stockinger – Filipino Trailblazer in Motorsport; Serge Bernal – Vice President for Corporate Relations, Shell Pilipinas Corporation; Rey Abilo – Chief Finance Officer, Shell Pilipinas Corporation; Mr. Erizal – Sales Manager for B2C Indonesia
The branch in Fairview is in partnership with Car Doctor, while Bulacan is with Garage Kings, and Bacolod is with HTV Auto Care Center. The unveiling event in Fairview showcased what could be expected in the new service center – technical expertise combined with Shell Helix products highlighted by the Shell Helix Engine Oil with Pure Plus technology. It’s accompanied by the full lineup of Shell products including Lubricants (Full Synthetic to Mineral), Shell Coolant Longlife Plus, Shell Oil Filter, and Shell Spirax among others.
The Shell Helix Flagship Auto Workshop can cater to basic oil changes, preventive maintenance services, and more making it a one-stop car care shop for your daily driver. Every branch will be fitted with the latest tools and equipment to tend to your car’s needs.
“Shell Philippines has long been a trusted partner of many auto workshops across the country, supporting local mechanics through technical training and TESDA upskilling programs,” said Leo Mendoza, Shell Lubricants National Sales Manager for Indirect Channels. An official collaboration via the Shell Helix Flagship Auto Workshop is a logical progression of their support for local auto workshops and mechanics.
It’s not just your car that will be comfortable. There’s a comfy customer lounge, ample parking spaces, and other premium amenities ensuring customers can relax or work while their cars are getting the care they need.
From L-R: Jensen Garcia – Shell Helix Brand Manager; Leo Mendoza – National Sales Manager, Shell Lubricants Philippines; Ika Halili- Country Marketing Manager, Shell Lubricants Philippines; Reymont Choachuy – Chief Innovation Officer and CEO of Car Doctor; Jackie Famorca- Vice President, Shell Lubricants Philippines; Serge Bernal- Vice President for Corporate Relations, Shell Pilipinas Corporation; Rey Abilo – Chief Finance Officer, Shell Pilipinas Corporation; Mr. Erizal – Sales Manager for B2C Indonesia; Marlon Stockinger- Filipino Trailblazer in Motorsport
“The auto workshops are centerpieces of the Filipino community,” Jensen Garcia, Shell Helix Brand Manager added. “This partnership through the Shell Helix Flagship Auto Workshop is a testament to the enduring trust Filipino motorists place in their local mechanics. We believe that by elevating these workshops, we are investing in the very heart of our communities and ensuring a brighter future for car care in the Philippines.”
First customers of the Shell Helix Flagship Auto Workshop will get PHP 200 off on any Shell Oil Filter for every oil change. They will also get a free car tumbler for every oil change in any Flagship site, while supplies last.
The Shell Helix Flagship Auto Workshop will also open to more locations soon. Already in progress are branches in Albay, Batangas, Cagayan De Oro, Davao, General Santos, Marikina, and Zamboanga.
