“Dear Jesus, I pray that one day, I’ll be a worker at Toyota Alabang.”
My eyes searched for the face of my eldest, Tyler, in the dim room. It was bedtime and as soon as my eyes adjusted in the dark, I saw that his face radiated pure sincerity. At eight years of age, he actually meant every word in his prayer.
I was surprised.
But, I actually cannot blame him. He had just spent a good part of the day at Toyota Alabang’s Kids Tech workshop with his younger brother, Hunter, aged four, last June 3. The said interactive workshop was set on the spacious compound of Toyota Alabang located along Alabang-Zapote Road in Muntinlupa City.
My husband and I have always fondly called Tyler our little engineer, having been able to master and craft complex structures and patterns on his own using Legos, as early as age two. So it was pretty much a no-brainer to say yes to the invitation from the folks at Toyota.
My mini-me confidently working on the heart of any vehicle: the engine
The personalized name tags legitimized each kiddie participant as part of the crew
Established in 1989, Toyota Alabang is the fourth dealership to be appointed by its parent company, Toyota Motor Philippines Corporation, and has since set itself to be well-poised not just for being a consistent top sales contributor, but also for its innovative and customer-centric approach, notably through its community partnerships.
I even joked to Andrew Go, Vehicle Sales Manager at Toyota Alabang, that they could actually extend this workshop into a daycare, and how working parents such as myself would gladly drop our bored kids off especially during school break. Now that would definitely be a crowd-drawer!
Jocelyn Lee-Severino, Toyota Alabang’s EVP, still fondly remembers the day when the teacher of her kids who were still in preschool then, asked to do a class field trip to their dealership. That memory was from ten years ago and they did not have a structured kid-centered activity yet at that time. She still said yes to the request, with the quiet resolve of designing and launching one that is educational, immersive, and engaging.
“The Toyota Alabang Kids program became my lifeline when I had a health scare in 2024. I then remembered the promise I made to myself ten years ago and finally made it happen,” shared Jocelyn.
I think one of the best parts I had observed and enjoyed that day was that the staff of Toyota Alabang came prepared. From technicians to front desk, from back office up to the dealer principals themselves, the workshop was simply seamless, engaging, and highly educational. It was a dream come true for a millennial parent such as myself who is always on the lookout for activities that do not involve by-demand screen time.
“With ever expanding and evolving innovations and technologies, we believe automotive education is important not just for the common person, but for the next generation as well.
We’re glad to work with Toyota Alabang to provide this Kids Tech workshop for the younger generation to learn more and, more importantly, have fun!” quipped Andy Ty, AVP for Marketing Services of Toyota Motor Philippines, who graced the event. Andy brings his happy and enthusiastic energy to every Toyota event, breathing new life to the market leader’s brand.
He further pondered, “I [could] only wish I [had] experienced something like this when I was a kid. I would have been excited to learn different parts of putting a vehicle together. We’re glad the next generation has such an opportunity!
Always ahead of the game, Toyota Alabang’s Kids Tech program is definitely aligned with what Toyota Motor Philippines aspires for the future generations.
Through thoughtful and well-executed programs such as Toyota Alabang’s Kids Tech, establishments that have been around for a while not only stay relevant, but also help ensure that values are passed on from one generation to another.
It is through such initiatives that kids today are able to appreciate the back room where the real magic happens, where seemingly small parts play a vital role.
It’s the small pieces that make the whole, after all.
As of this writing, the program is offered every one Friday and one Saturday of the month. A minimum of 40 participants are needed per scheduled session. Session fees start at P3,500.00.
