MG Philippines, under the distributorship of The Covenant Car Company, Inc., made its debut exactly two years ago in October of 2018. Though still comparably young in the local automotive industry, MG Philippines has achieved considerable growth over the course of its local presence due to the strength of its value-for-money, attainable, British heritage product lineup; a rapidly expanding nationwide dealership network that ensures signature service to MG owners across the country; and innovative aftersales services that reinforce the reliability of MG and its ownership experience.
MG Philippines notched 2,854 unit sales from January to September 2020. Of this figure, 56 percent belongs to the versatile and stylish MG ZS Crossover SUV, which has climbed to the top of the local five-seater SUV-B segment. Additionally, the MG ZS has already eclipsed well over 5,000 units sold since the company opened shop in October 2018. Aside from the ZS, MG Philippines’ vehicles roster is comprised of the MG 5 Sedan which is big in features and big in comfort; the powerful and stately RX5 SUV; and the sporty and elegant MG 6 Fastback Sedan.
MG Philippines’ second year is also marked by a pronounced growth in MG dealerships nationwide. Two years ago, MG started with 12 dealer partners. Today there are a total of 28 fully operational MG dealerships across the country. The expanded dealership network ensures that MG sales and aftersales services are readily accessible in more places around the Philippines. Furthermore, the total number of MG dealerships is expected yet again to grow and will total 34 before 2020 comes to a close.
MG Philippines likewise introduced a host of new aftersales complements that make owning an MG simple and enjoyable. Aside from the company’s standard free one-year PMS on all brand new MGs, and the five-year or 100,00km (whichever comes first) vehicle warranty, new MG aftersales services include MG Live Chat Support Service, which allows customers to do web-based live chat with an MG consultant; the My MG App for easy PMS scheduling; MG Online Garage for online vehicle consultation and remote vehicle diagnosis over video chat; and MG Mobile Garage which allows customers to schedule home repair service on their MGs. These aftersales services also address the need to practice safety in the time of this COVID-19 pandemic, by adhering to social distancing recommendations and conducting remote sessions with MG consultants and technicians.
“As we drive towards our second year of representing the brand MG in the Philippines, we would like to extend our sincerest appreciation to everyone on this journey of growth for MG Philippines. It has been both fruitful and fulfilling,” says Atty. Alberto Arcilla, President and CEO of MG Philippines. “At the onset of our appointment, it was our goal to introduce stylish, high value-for-money, attainable vehicles to the local motoring public, and we were fueled by the positive reception we have received from our principals, our dealer partners, esteemed motoring journalists, valued stakeholders, and of course our increasing loyal clients. The MG brand’s British heritage and design, and the skilled entrepreneurship and progressive thinking of our principals at SAIC Motor International (SMIL), matched with the personal and sincere desire of TCCCI to serve the Philippine motoring public has created a convergence of talent, with aspirations that we will continue through the years. We look forward to the continuous support and trust of SMIL as we contribute to their objective to be the fastest growing global automotive brand and manufacturing company. The overall response to MG Philippines over the past two years has indeed been very encouraging. This provides us the optimism and drive to continue introducing exciting MG models that are recognized globally, which we will support with top-notch aftersales services so we can bring the MG brand, its models, and ownership experience closer to the Filipino motoring public.”
Now, You Can Buy Your MG Online
MG Philippines has always understood the strength of online platforms, and the importance of ramping up digital awareness for a more prominent online footprint. In light of the COVID-19 pandemic and how businesses have pivoted to adopt an online-first approach, MG Philippines takes a bold step into cyberspace by making its products available for reservations and purchase via an online selling platform.
BuyAnMG.com, now nearing its completion and launch, is MG Philippines’ solution for customers who want to buy a brand new MG from the palm of their hands. Vehicle sales and reservations will be made available at BuyAnMG.com, which aims to replicate the experience of visiting an MG showroom. Digital 360-degree walkthroughs of each MG model will give customers a closer look at their preferred vehicles, and live video chat with accommodating sales consultants will give them the opportunity to discuss any product details, promo offers, and aftersales services. Reservations and purchases on BuyAnMG.com are powered by Paymongo Philippines, Inc.—an established Filipino fintech company that is at the forefront of the local e-payment industry that has recently received a hefty investment from international developer-oriented e-commerce company Stripe.
Expect Extraordinary in 2021
MG Philippines recently launched its official tagline and evergreen brand promise: “Expect Extraordinary.” MG Philippines has developed a deep connection with its clientele and target market over the past two years, and is driven to continuously deliver on its brand promise—and this is something that both long-time and new clients of MG Philippines can count on.
And looking forward to 2021, MG invites everyone to expect an extraordinary lineup of new vehicles and variants. MG Philippines has lined up exciting vehicle launches for a new sedan that will shake up its segment, a new MPV, and a new SUV. Likewise, the robust and powerful RX8 SUV will also officially be publicly launched. Furthermore in 2021, MG Philippines will provide a teaser of the ZS EV (electric vehicle,) giving Filipinos a glimpse of MG’s cutting edge EV line whose green technologies are truly the next frontier in automobiles and passenger vehicles.
In the last quarter of 2020, MG Philippines aims to end the year strong with continuous promotions and partnerships, an attractive sales promo, and a brand promise that invites everyone to look forward to extraordinary developments in 2021.
Visit www.mgmotor.com.ph for more information about MG Philippines products and services, and follow MG Philippines on social media: OfficialMGPhilippines (Facebook) @mg_philippines (Instagram and Twitter). You may also call the 24/7 MG Philippines hotline at (02) 5328 4664 for more inquiries, or send us a message directly to our website using the MG Live Chat Service.
