In 2014, Lexus debuted the first-generation NX, the brand’s answer to growing global customer demand for urban-sized luxury runabouts. With its ideal dimensions, snappy performance, and stylish looks, the NX quickly established itself as the global standard.
Today, the NX seeks to again redefine the compact luxury crossover by better understanding the consumer, as well as improving the servicing of their needs. Times and tastes have changed, and customers expect more from their vehicles. The small luxury crossovers of today are more than a means of travel. As vessels of thoughtful mobility, they play an important role in personal identity. The all-new NX builds upon this interpretation.
From the Shimoyama Test track and beyond
Just like the Lexus, IS, the Lexus NX was also developed at the Shimoyama Test Track — a fitting opening to the brand’s ‘Lexus Next Chapter’ which involves serving global customers’ needs by integrating human-centered advanced technologies, a mindfully crafted architecture, and the seamless application of the Lexus Driving Signature. And let’s not forget the all-new design language.
What is the Lexus Driving Signature?
At its core, the Lexus Driving Signature (LDS) introduces a higher development standard for vehicle dynamics. Under LDS, all Lexus models share consistent, linear traits in their operation and behavior in order to forge genuine connections with their drivers.
The new Signature remains rooted in the Lexus pillar of Omotenashi, as the creative process aims to anticipate customer expectations. This is done through demanding testing and constant improvements–all the while leveraging the brand’s innate attention to detail and craftsmanship.
A leap in Lexus design
The next generation of Lexus design is rooted in athletic proportions and contributes to an impression of performance and function, reflecting the diversifying needs and lifestyles of global customers.
The NX displays elements of an evolved Lexus design language that pursues “Simplicity” rooted in technology and “Uniqueness” in proportions that contribute to a dynamic performance. The NX’s exterior design expresses a captivating form, modeling large surface units across a new, dynamic framework that has been realized through an all-new vehicle platform while the interior is the first to fully incorporate the Tazuna Concept, a cockpit concept which allows the driver to intuitively connect with the car and concentrate more on driving operations.
The all-new Lexus NX isn’t just a vehicle; it’s an experience as it brings exceptional attention to design and advanced technology. This Luxury SUV gives you the confidence and comfort to reach your destinations in style.
COMING SOON THIS DECEMBER 2021.
To learn more, visit the Lexus website at lexus.com.ph or visit our social media pages on Facebook and Instagram @lexusmanila
To arrange a consultation with your personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW
