Mitsubishi Motors Philippines Corporation (MMPC) brought select members of the media to Thailand to watch the 2024 Asia Cross Country Rally. During the welcome dinner, Executive Vice President for Sales and Marketing Toshiaki Kato shared some exemplary numbers.
According to him, MMPC has sold a record 8,000 units in July. This is a 7.33% increase from their 7,453 units sold in June but it was enough to increase the brand’s market share to 20% from 19% the previous month.
The Mirage G4 is still leading the charge for the brand despite having no updates lately, followed by the popular Xpander MPV. No official numbers were shared for the two models. They also didn’t share any figures for the Triton and XFORCE, although the two were recently given recognition.
Both the Mitsubishi Triton and XForce received a 5-star rating from the ASEAN NCAP, while the pickup got another 5-star in the harsher Australasian NCAP – the first double-cab pickup to do so under the 2023-2025 protocols.
MMPC is in Thailand to see the Mitsubishi Triton try to retake its crown in the 2024 Asia Cross Country Rally and prove that it’s the gnarliest pickup on and off the paved road.
