Hyundai Motor Asia Pacific has officially launched its regional campaign, “Hyundai, Driving ASEAN as One,” to celebrate the unifying spirit of football ahead of the 2026 ASEAN Championship, Hyundai Cup™ 2026, taking place from July 24 to August 26, 2026.
As the title partner of the Hyundai Cup™ 2026, Hyundai is connecting fans and communities across 11 countries through shared football experiences, reinforcing its global vision of “Progress for Humanity.” The “Hyundai, Driving ASEAN as One” campaign embodies the passion of Southeast Asian football, using the game to transcend borders, cultures, and languages to drive the entire region forward. Building on more than 27 years of global sports heritage, this campaign underscores Hyundai’s role in celebrating and uniting the diversity that defines both region and the brand itself.
Supporting this campaign is the Hyundai STARGAZER, Hyundai’s hero model for Hyundai Cup™ 2026. Designed around connection, comfort, spaciousness and family mobility, STARGAZER reflects the spirit of “Driving ASEAN as One”, bringing people together and enabling meaningful journeys, just as football unites diverse communities across the region.
Leading up to and during the tournament, fans can look forward to a dynamic lineup of engagements. This includes the ongoing Hyundai Cup™ 2026 Trophy Tour, alongside match-day stadium activations, exclusive fan giveaways, and test-drive opportunities across ASEAN markets.
“Hyundai Motor Philippines is proud to celebrate sportsmanship and the spirit of going the extra mile – whether on the road or in the pitch. Through this campaign, we aim to connect the passion for football with the Hyundai STARGAZER, a vehicle designed to bring people closer together. More than being a car company, we are committed to creating meaningful and memorable experiences for our customers, and we look forward to bringing the Hyundai Cup™ 2026 to the Philippines very soon,” said Mr. Cecil Capacete, HMPH Managing Director.
Further details on country-specific activities will be announced soon. To learn more, visit Hyundai Motor Philippines | Innovate Everyday. Stay updated with Hyundai through @HyundaiMotorPhilippines on Facebook and Instagram
