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BAIC B40e Trailmaster rEV brings its winning form to the Philippines

The BAIC B40e Trailmaster rEV isn’t new to winning. For three consecutive months, its counterpart abroad, the Beijing Off-Road BJ40e REEV, also known as the BAIC B40e Trailmaster rEV in the Philippines, held its position as the No. 1 best-selling new-energy hardcore off-road SUV in its home market. Now that same winning form is on full display for Filipino motorists.

Based on MarkLines industry sales data, the BJ40e REEV consistently led all new-energy hardcore off-road SUVs in its segment for three straight months, surpassing the electrified offerings of other established players along the way. The result reflects the rising demand for electrified adventure vehicles that offer real off-road capability, comfort, smart technology, and better driving efficiency.

BAIC Philippines aims to bring that same performance to Filipino motorists, with the B40e Trailmaster rEV now available at BAIC dealerships nationwide.

“At BAIC, our goal is to give the modern Filipino driver new-energy SUVs that fit the way Filipinos actually live. Vehicles that are capable on any road, efficient for everyday use, and ready for any adventure,” said Timothy Sytin, BAIC Philippines Brand Head.

Built on BAIC’s globally recognized off-road platform, the B40e Trailmaster rEV combines rugged styling and all-terrain capability with modern range-extender electric vehicle (REEV) technology designed for both urban mobility and outdoor exploration. Its advanced electrified system allows drivers to experience enhanced fuel efficiency while maintaining the strong performance expected from a true adventure-ready SUV.

With bold design and an electrified powertrain, the B40e Trailmaster rEV further establishes BAIC as a serious contender in the global SUV market, appealing to professionals, families, and adventure-driven drivers alike.

The growing recognition of BAIC’s off-road lineup internationally highlights the brand’s continued commitment to innovation and performance. The B40 platform has become one of the strongest names in the hardcore SUV category, with MarkLines data placing the BJ40e REEV at the top of the new-energy segment for three consecutive months, earning recognition for its balance of durability, advanced technology, and everyday usability. 

BAIC Philippines’ continued investment in electrified, off-road-capable models also reflects growing momentum for the brand locally, supported by an expanding dealer network and strengthening aftersales infrastructure nationwide, including this month’s UAAGI On the Move at SM Megamall Fashion Hall, where the B40e Trailmaster rEV joins the rest of the lineup on display. The introduction of a globally validated, top-selling model further signals BAIC’s long-term commitment to the Philippine market, positioning the brand as a serious and growing contender in the country’s SUV and electrified vehicle segments.

For more information on BAIC, you may visit their website at www.baic.ph

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