Hyundai Motor Asia Pacific unveiled a new chapter of its “Hyundai, Driving ASEAN as One” campaign film, marking a significant milestone in its title partnership, Hyundai Cup™ 2026, which will take place from 24 July to 26 August 2026. Through a compelling story, Hyundai brings to life its vision of a united Southeast Asia, expressed through the spirit of football, the power of shared purpose, and the journeys that connect people across the region.
As title partner of the Hyundai Cup™ 2026, Hyundai is channelling over 27 years of global sports heritage to celebrate and unite the diverse peoples, cultures, and communities of Southeast Asia. “Hyundai, Driving ASEAN as One” campaign is a direct expression of Hyundai Motor Company’s global vision of “Progress for Humanity”, the belief that meaningful progress happens when people move forward together, and that mobility has the power to bring people closer.
“Hyundai Cup™ 2026 is more than a football tournament, it is a celebration of what ASEAN stands for: diversity, resilience, and the unbreakable spirit of togetherness. Through this main film and our ‘Driving ASEAN as One’ campaign, we want every fan across the region to feel that Hyundai is with them on this journey. At Hyundai, our vision of Progress for Humanity is not just a tagline; it is our commitment to driving meaningful change and connection in every market we serve. Hyundai Cup™ 2026 is one of the most powerful ways we can bring that commitment to life across Southeast Asia.” said Executive Marketing Director of Hyundai Motor Asia Pacific, Faraz Shamsi.
At the heart of the campaign is Hyundai STARGAZER, the hero model of the Hyundai Cup™ 2026. Designed for connection, comfort, and family mobility, the STARGAZER embodies the very spirit of “Driving ASEAN as One”, a vehicle that brings people together, enabling the shared journeys and meaningful moments that define communities across the region. Within the campaign narrative, STARGAZER serves as a symbol of collective movement, carrying the aspirations of an entire region forward.
The campaign content is now live across Hyundai’s official social media channels throughout the ASEAN region. As Hyundai Cup™ 2026 approaches, fans across all 11 participating nations can look forward to match-day stadium activations, exclusive fan giveaways, and test-drive opportunities.
In the Philippines, HMPH will also implement local activations that aim to support aspiring young football talents and encourage progressive growth in the sport. HMPH has partnered with grassroots camps and clinics in Metro Luzon to provide football equipment. Hyundai Cup™ 2026 hero model, the STARGAZER, will be featured alongside the CRETA at these camps, giving starting families a chance to see these nameplates up close.
Outstanding young footballers at these clinics will be chosen to participate in the inaugural Hyundai Cup Fun Day at the Ayala Vermosa Sports Hub on July 18. Here, the young athletes will also get the chance to be selected as Kids Escorts for the Hyundai Cup™ 2026 opening game in the Philippines. Set to take place on July 28, these kids will have the opportunity to walk alongside the national teams of Myanmar and the Philippines at the New Clark City Athletics Stadium.
On top of this, interested customers and football fans alike can also test drive the CRETA and STARGAZER at select Hyundai dealerships to get exclusive Hyundai Cup™ 2026 merchandise until August 31.
HMPH is proud to connect football fans all over the region through these activities. Beyond mobility, it also gives up-and-coming talents a chance access to the global football stage.
“We at Hyundai Motor Philippines have always advocated for excellence and passion in sports, more so when we get to support homegrown talents. We are happy to provide opportunities for these young footballers to showcase their potential and make their journey as athletes even more memorable. With local initiatives of the Hyundai Cup™ 2026, we underscore our role as a mobility partner for Filipino families, both on the road and on the football pitch.” says Mr. Cecil Capacete, HMPH Managing Director.
