Kia Philippines is charging full speed ahead into the future of mobility as it returns to the Auto Focus Test Drive Festival from May 8 to 11, 2025, at the SM Mall of Asia Concert Grounds, with a renewed push for its brand campaign, “The Kia Movement.” Designed to position Kia as an aspirational brand for every kind of Filipino driver, the exhibit brings together innovation, variety, and real-world driving experiences.
As part of its campaign to redefine mobility, Kia is giving festival-goers more than just a visual treat. “The Kia Movement” showcases the brand’s full range of Internal Combustion Engine (ICE) vehicles, Turbo Hybrids, and fully Electric Vehicles (EVs) – all of which are available for test drives throughout the four-day event.
Innovation on Display and in Motion
Kia’s lineup at Auto Focus reflects the brand’s broad and forward-thinking strategy. Taking center stage in the “Big 3” display are:
- The Kia Sonet, the brand’s best-selling compact SUV and the perfect first car for young professionals and starting families.
- The Kia Carnival Turbo Hybrid, a versatile and premium people-mover that now comes in expanded variants starting at PHP 2.888 million.
- The Kia Sorento Turbo Hybrid, a newly refreshed SUV ideal for family adventures with its powerful and efficient performance.
Complementing the lineup are the flagship electric models – Kia EV6 and the award-winning Kia EV9, recently named 2024 World Car of the Year. These EVs demonstrate the brand’s commitment to sustainable luxury, with both offering over 500 km of range and fast-charging compatibility through the growing ACMobility infrastructure.
Test Drive the Future
Unlike traditional auto shows, the Auto Focus Festival places a premium on experience. Kia goes beyond static displays with a full-scale test drive zone where attendees can get behind the wheel of every model in the Kia Movement: Sonet, Carnival, Sorento, Seltos, EV6, and EV9.
This immersive driving experience is complemented by customer-focused features including:
- Negotiation tables for real-time deals and discussions
- A BPI Counter for financing consultations
- A V2L and refreshments area where guests can learn about Vehicle-to-Load (V2L) technology in Kia EVs while enjoying light refreshments
Big Offers, Bigger Movement
To add even more value, Kia is offering exciting deals exclusively at the event. These include:
- Kia Sonet – as low as P27,000 all-in downpayment
- Kia Carnival – up to P40,000 discount
- Kia Sorento – for as low as P138,000 all-in downpayment
- Kia EV6 – with 0% interest for up to 60 months
- Other models – discounts of up to P80,000
Beyond showcasing vehicles, Kia also uses this platform to educate the public on the brand’s technological edge. With a diverse powertrain portfolio and support from ACMobility’s EV infrastructure, Kia makes a strong case for future-ready motoring in the Philippines. Whether it’s fuel-efficient ICEs, high-performance hybrids, or high-tech EVs, Kia has a solution tailored for every Filipino lifestyle.
