After leading Southeast Asia’s boxy NEV segment for several consecutive months, the premium NEV brand iCAUR has officially announced its entry into the Philippines. Its flagship model, the iCAUR V23, has topped the segment month after month, driven by a fusion of classic design and intelligent technology—helping the brand surpass 100,000 global sales. Looking ahead, iCAUR is poised to offer Filipino consumers a distinct and refreshing mobility alternative—backed by proven quality, trusted by hundreds of thousands of users, and crafted to withstand the test of time and close scrutiny.
The “i” in iCAUR embodies “Inner Self,” “Intellect,” “Imagine,” and “Interactive”—reflecting a vision of building a deeper connection with every driver. iCAUR is for those who refuse to settle for ordinary. While the automotive industry relentlessly chases the next big thing, iCAUR believes in the power of time: great design endures. ‘CLASSIC NEVER FADES’ captures this belief perfectly. A classic, to us, is not a throwback or a trend-chaser—it is staying power that outlasts fads, and a trust that grows stronger with every journey.
This conviction materializes in a product identity that speaks for itself. iCAUR shuns flashy styling in favor of restrained proportions and timeless lines, resulting in design with lasting presence. Technology here is no spectacle; it’s a seamless companion, quietly integrated into every journey. Safety, design, and innovation are principles iCAUR builds into every model from the very first sketch. For iCAUR, technology is never about complexity—it’s about making every journey simpler and more effortless. From city streets to the great outdoors, iCAUR delivers a driving experience rooted in confidence and composure.
iCAUR has had a distinct purpose from day one: to inspire users to personalize their vehicles as expressions of their identity and lifestyle—turning a car into a true companion. Around the world, the i-CLUB community brings together like-minded souls who share a love for design and life—a space where connections are made and friendships begin.
This October, iCAUR will officially launch in the Philippines with two models: the all-electric boxy SUV V23 and the all-round hybrid SUV V27, featuring iCAUR’s Golden REEV (range-extended electric vehicle) system. Together, they bring the brand’s distinctive design philosophy to Filipino consumers.
