How Speed Seven pairs sought-after vehicles with service built around care.
By ANTHEA GRAPE
It’s easy to shop for a great vehicle today.
The challenge is finding one you can feel confident in — with quality you can trust, dependable service, and a team that’s there for you every step of the way.
Speed Seven has delivered on all of that and more.
For 40 years, it has made a range of high-quality luxury cars more accessible to Filipinos, while providing care that goes well beyond the purchase.
Today, that legacy continues with a new generation at the helm.
Speed Seven’s Director for Sales, Marketing, and Operations Elaine Estrada Medina is among those carrying the family business forward, bringing the same passion for automotive sales and service that has defined the company for four decades.
Together with her siblings, she continues to build on the knowledge and experience passed down by their parents, helping shape the next chapter of Speed Seven.
THE ROAD TO THE EXTRAORDINARY
That commitment can be felt in every part of the Speed Seven experience.
“We understand that cars can take you and your family toward many things,” says Speed Seven President Teodorico Estrada.
“They can open doors to new opportunities, provide safety and convenience, and even become symbols of hard work and achievement. Since we founded the company, our goal has been to be a reliable partner throughout that journey.”
The company goes beyond what is readily available, bringing rare and sought-after models like the Cadillac Escalade, Tesla Cybertruck, Ineos Grenadier, and Ford F-150 Raptor to the Philippine market.
“Our cars are usually sourced from the Middle East, Europe, and North America,” shares Director for Strategic and Global Sourcing Diego Estrada.
Recent offerings include the 70 Series Land Cruiser and the Dubai-spec LC 300 GR Sport top-trim hybrid variant.
“We do extensive sourcing, tapping our business partners around the world to stay competitive and give our customers the best options,” he adds.
SUPPORT THAT GOES THE DISTANCE
This extends to hard-to-find units and parts for the cars they sell, alongside comprehensive 360-degree automotive solutions.
From preventive maintenance and tire and wheel services to diagnostics, programming, resetting, detailing, and armoring, customers can be assured that they are in good hands.
“People from the provinces don’t need to worry because Speed Seven also specializes in a 24- to 48-hour response time,” explains Elaine.
“When we say this, no matter where you are in Luzon, Visayas, or Mindanao, a professional technician can come to your doorstep.”
At the heart of it all is a belief in building relationships that last.
“We treat every employee, every customer, and every partner we work with as family,” says Speed Seven Vice President Dr. Elenor Estrada.
“And because they are family, Speed Seven is there to provide the guidance and support they need, whenever and wherever they need us most.”
THE CORE OF SPEED SEVEN
That philosophy has helped shape Speed Seven into what it is today.
What began as a second-hand car dealership focused on local units has grown into a trusted name in the country’s automotive industry, driven by strong operations and a clear set of values.
“We have served generations of Filipinos — from lolos to their sons and their apos. They keep coming back to us,” adds director Al Bernardo.
For Director for Medical, Health, and Wellness Dr. Therese Estrada, that trust starts with the company’s people and its customer-first approach.
“I think it’s how we treat our people — with honesty, integrity, and transparency. We connect with them through a common language, which allows us to understand their concerns and help them better.”
Elaine echoes the sentiment: “It shows how we can be competitive and technical while also being caring and nurturing. This is what makes us different in the industry.”
To date, Speed Seven has sold more than 5,000 cars, SUVs, and utility vehicles, and has serviced over 12,000 imported and locally sourced vehicles.
After four decades, Speed Seven continues to move forward with a clear mission:
“To empower every Juan and give them the luxury of buying with peace of mind.”
For more information, visit https://www.speedseven.com.ph/.
