Batangueños can now embrace the philosophy of “Pure Motorycling” in every aspect of the Royal Enfield ownership experience.
The oldest motorcycle brand in continuous production has opened a brand new store in Lipa City, Batangas. Royal Enfield’s seventh exclusive store in the Philippines, located along Pilahan Street in Barangay Sabang, is set to further enhance the reach and accessibility for customers in the country.
The Royal Enfield-Lipa store features the complete range of motorcycles, apparel and accessories, all available under one roof. It also provides riders with a convenient base for riding to beaches in Batangas and off-road tracks near the coastal town.
Speaking during the launch of the brand’s new exclusive store in May 2023, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield said they have seen significant demand from key markets across the Asia Pacific. Dua described the Philippines as “one of the fastest growing two-wheeler markets in the world” citing tremendous potential for growth in the middle-weight motorcycle segment.
“Motorcycling aspirants here are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network, we are happy to announce the launch of a new store in Lipa City,” said Dua.
“The new motorcycle line-up of motorcycles by Royal Enfield are perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population. We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region,” he added.
The newly launched store contains the entire range of Royal Enfield premium line-up of motorcycles including the recently launched, stylish new Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – Interceptor and Continental GT, the adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350.
The store in Lipa will also provide existing and potential customers all things “Pure Motorcycling” under one roof, including genuine motorcycle parts, spares, service and motorcycle accessories.
Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles. The brand has been creating beautifully crafted motorcycles since 1901.
In the Philippines, Royal Enfield operates through Hardcore Brothers Custom Motorcycles Inc. one of the pioneers in the custom motorcycle industry and the exclusive distributor in the country for the past eleven years.
“This partnership with New Nemar is a milestone as it opens bigger opportunities for the brand and making Royal Enfield accessibility for new and old clients a welcome development,” Hardcore Brothers Custm Motorcycles president and CEO Jimmy Barinaga. “The dealer team is well trained by us and their aggressive stance in the market compliments our style of prioritizing the big community we have established.”
Aside from the newest branch in Batangas, the existing network of Royal Enfield stores in the country can be found in Quezon City, Bacoor, Pasig, Davao, Cebu and Dumaguete.
For more information, visit www.royalenfield.com.
All photos courtesy of Royal Enfield Philippines
