Audi dominated Auto Bild’s “Best Brands in All Classes” readers’ survey as the carmaker topped seven of the 14 categories in the quality rankings, as well as the ratings’ list for design and value for money. Boosting its stature in the respected German publication’s readers’ ranking, Audi also clinched the overall victory in two other classes.
Readers reiterated their appreciation for Audi’s quality as they chose the Ingolstadt-based carmaker’s products over 36 other brands, all of which evaluated in 14 categories. As in the previous year, Audi won the quality rankings in seven of these categories, with the most successful Audi models being the A1 in the subcompact segment, the A3 in the compact segment, the A4 in the midsize segment, the A7 Sportback in the full-size class, the A3 Cabriolet in the convertibles segment, the Q3 in the midsize SUV segment, and the Q7 in the full-size SUV segment. The wins meant Audi garnered 71.3 percent of the votes of readers in the “Best Brands in All Classes” quality ranking.
“When it comes to quality, Audi is — and remains — number one. Quality without compromise is one of our core competencies and is a central product pledge,” said Audi Corporate Quality head Michael Neumayer,. He noted that getting the nod of Auto Bild readers is “both an acknowledgment and an obligation.”
In addition to the quality ranking, other categories in the readers’ survey were those for design and the price vs. performance ratio. In the design category, the Audi A6 took the top spot while the Audi S5 Cabriolet was deemed best in the price vs. performance ratings for convertibles costing over €50,000.
Audi’s win in nine categories allowed it to secure overall victories in two others—the full-size segment and the large SUV class for the Audi Q8.
Auto Bild, the leading weekly automotive magazine in Germany, also publishes editions in the UK, France and other markets in Europe and Asia.