Chevrolet enters the subcompact SUV space with the all-new Groove. Condensing Chevrolet’s proven expertise in designing and engineering SUVs and crossovers into an urban-friendly, feature-packed offering, the Groove is a thoughtfully designed offering inside and out.
“With the all-new Chevrolet Groove, first-time car buyers and urban drivers no longer have to choose between practicality and protection—because every family deserves peace of mind, no matter where they are in their journey,” says Maria Fe Perez Agudo, HARI Vice Chair, President and CEO. “Chevrolet puts the joy back into the drive and allows you to Groove to your own rhythm on the road.”
Now distributed by Hariphil Asia Resources, Inc. (HARI), the all-new Groove is offered in three colors: White, Tungsten Gray, and Star Twinkle Black and comes with P1,156,000 introductory price (P1,268,000 list price).
The Groove comes with a turbocharged 1.5-liter 4-cylinder engine that generates 150 hp at 5,200 rpm and 255 Nm of torque from 1,600 to 3,600 rpm. A continuously variable transmission (CVT) assures of impressive fuel efficiency whatever the driving scenario.
Made for urban drivers and adventurous go-getters, the Groove measures in at 4,365 mm in length, 1,750 mm in width, and 1,610 mm in height putting on the larger scale of small SUVs. Meanwhile, its 2,550 mm wheelbase gives it a roomy interior and a cargo hold that can swallow up to 1,120 liters with the rear 60/40 split-fold seats dropped down (436 liters with them up). Ground clearance is at a generous 155 mm.
Arriving in the sporty RS trim, the Groove boasts of automatic LED headlights and taillights, a blacked-out roof, rain-sensing wipers, dual exhaust, and two-tone machine-cut 17-inch alloy wheels with 215/55R17 tires.
Inside, the Groove comes with leather upholstery, a 6-way power adjustable driver’s seat, an electronic parking brake, a 7-inch digital gauge cluster, a 10.25-inch infotainment touchscreen with Apple CarPlay and Android Auto, a panoramic sunroof, and automatic climate control.
For safety, it has standard ADAS (Advanced Driver Assistance System) functionalities such as adaptive cruise control, forward collision warning with automatic braking, lane departure warning and lane keep assist. This is on top of 6 SRS airbags, ABS with EBD, stability control, rear parking sensors with camera, and a tire pressure monitoring system.
“The launch of the Groove represents Chevrolet’s ongoing evolution—giving Filipino motorists across generations a vehicle that celebrates inclusiveness, innovation, and personalization. It’s built for real lives—those who move through vibrant communities and dynamic urban spaces with purpose and style,” continues Agudo.
Agudo furthered that this launch echoes HARI’s continued evolution as a proudly Filipino automotive firm nearing its 25th year of operations in 2026: “We are not just launching a new SUV—we are making a statement. We are defining our momentum: we are here to stay. With Chevrolet now fully embedded in our portfolio, we press ahead with a lineup that champions inclusiveness and innovation. Our goal remains constant—to put our customers first, and ensure an exceptional ownership journey at every touchpoint.”
Chevrolet Philippines’ momentum under HARI continues to accelerate, with 2024 sales surging by 112 percent year-on-year driven by the all-new Captiva, Tracker, and Camaro.
The Philippine launch of the Groove was attended by top executives from General Motors Asia-Pacific led by Hector Villareal, President, Managing Director, and CEO of General Motors Korea. It was also witnessed by HARI Board Chairman Richard L. Lee; Vice Chair, President, and CEO Maria Fe Perez-Agudo; and Director, Treasurer, and CFO Ladislao Z. Avila, Jr.
The all-new Groove is now available at all authorized Chevrolet dealerships nationwide.
