Radar EV Pickup Philippines, under UAAGI Auto Group, has opened its Cebu dealership through Pacific Autoworld Inc. of the Borromeo Group of Companies, bringing the country’s innovative New Energy Vehicle (NEV) pickup lineup closer to motorists across the Visayas.
The dealership follows the partnership agreement signed earlier this year between RADAR EV Pickup Philippines Brand Head Franz Decloedt and Pacific Autoworld Inc. President, Marco Borromeo, formalizing RADAR’s entry into the Cebu market as part of its wider expansion across the Visayas and Mindanao.
L-R: Radar EV Pickup Philippines Brand Head, Franz Decloedt; Pacific Autoworld Inc. of the Borromeo Motoring Group President, Marco Borromeo; UAAGI Deputy Director, Joshua Sytin; UAAGI Chief Marketing Executive & SVP, Lyn Buena
Located in one of Cebu’s key automotive districts, the dealership features a modern showroom designed to showcase the RADAR RD6 ECON (Battery Electric Vehicle) and RADAR RD6 EM-P 4WD (Plug-in Hybrid Electric) that demonstrates electrified performance, exceptional range, and the versatility expected from a true work-ready pickup. Complementing the showroom is a fully equipped aftersales facility with five service bays, enabling efficient maintenance and quality vehicle care to support customers throughout their ownership journey.
The dealership was formally inaugurated on August 3, 2026 with a ribbon-cutting led by executives from Pacific Autoworld Inc. and the Borromeo Group of Companies, including President Marco Borromeo, Borromeo Motoring Group Director Paolo Borromeo, and Borromeo Motoring Group Founder, Max Borromeo. Joining them were RADAR EV Pickup Philippines Brand Head Franz Decloedt, UAAGI Auto Group Chief Marketing Executive and Senior Vice President Lyn Buena, UAAGI Deputy Director Joshua Sytin, and UAAGI Dealer Development Department Director Engr. Marvin Martinez.
Backed by 25 years of automotive expertise, the Borromeo Group is well-positioned to introduce a new generation of pickups to the Cebu market. Through this partnership, customers can now experience a vehicle that redefines the traditional pickup, combining rugged capability, premium comfort, intelligent technology, and advanced safety with the efficiency and performance of electrified mobility. As demand for New Energy Vehicles continues to grow, RADAR offers a compelling solution for both businesses and individuals looking to embrace a smarter way of driving.
Further strengthening the ownership experience, the RADAR RD6 is backed by up to 5-year or 150,000-kilometer bumper-to-bumper warranty, along with an 8-year or 200,000-kilometer high-voltage battery warranty.
The RADAR Cebu dealership is located at Gov. M. Cuenco Avenue corner J. Panis Street, Banilad, Cebu City. Customers may visit the showroom to explore the RD6 EV Pickups, book a test drive, or inquire about the brand’s electrified pickup offerings. For inquiries, interested customers may contact the dealership at 0920 963 2471.
The opening of the Cebu dealership also marks another milestone for both companies. It becomes the fourth UAAGI-distributed brand under Pacific Autoworld Inc. in Cebu, joining BAIC, Chery, and JETOUR, while further strengthening UAAGI’s nationwide retail and aftersales network.
Connect with us online for the latest news and updates on Radar EV Pickup. Like and follow us on social media: on Facebook (@RADARPhils), Instagram (@radarphils), and TikTok (@radarautoph); for a closer look at RADAR RD6 Models.
