Ford Philippines recently conducted its first-ever Ford Service Fest, a one-day service and ownership festival that gathered over 50 Ford owners at the Ford Learning Center in Calamba, Laguna to showcase its suite of aftersales and service offerings under Ford Family Guarantee.
Providing customers a closer look at the services, expertise, and world-class facilities that support their Ford ownership experience, the event combined interactive learning sessions, facility tours, test drives, and vehicle maintenance activities. It also presented owners an opportunity to connect with fellow members of the Ford community as well as interact with Ford dealers for better understanding and appreciation of Ford aftersales offerings.
The Ford Service Fest reinforces Ford Family Guarantee, Ford Philippines’ signature aftersales program, centered on three pillars: seamless convenience, service affordability, and uncompromised quality. Through hands-on experiences and workshop sessions, the event demonstrated how Ford Family Guarantee builds long-term trust and confidence among customers by making the ownership experience easy, convenient and worry-free.
“The Ford Service Fest brings the Ford Family Guarantee to life by giving our owner communities a firsthand look at the people, facilities, and services that support them throughout their ownership journey. This gathering reinforces our commitment to making every Ford owner feel supported and part of a family that looks after them—not just when they purchase a vehicle, but for every journey that follows,” says Pushparaj Muthusamy, director, Ford Customer Service Division, Ford Philippines.
Making aftersales services more accessible
The Ford Service Fest was designed as an interactive event where participants explored six (6) stations. The stations featured talks hosted by Ford dealer groups, an exclusive tour of the Ford Learning Center and Parts Distribution Center, a session on car care tips by Ford technical experts, and test drives of selected Ford vehicles.
The dealer-led sessions introduced Club members to key aftersales offerings, including Express Service, Mobile Service, pickup and delivery, online service booking, genuine Ford parts and accessories, warranty coverage, and Scheduled Service Plan (SSP) as well as SSP Plus (SSP+) packages. These discussions helped owners better understand the services available to support their vehicles, from routine maintenance to longer-term service planning.
Throughout the event, free quick inspections and a showcase of Ford’s Mobile Service Vehicle (MSV) provided additional opportunities for owners to learn about convenient vehicle care options. The MSV brings Ford service capabilities right at the comfort of the customer’s preferred location, allowing access to the expertise of Ford-trained technicians using Ford genuine parts and quality tools outside a Ford dealership.
Showcasing investments and expertise behind Ford service
The Ford Service Fest also offered members a closer look at the facilities and people that support Ford’s aftersales operations.
During the Ford Parts Distribution Center tour, participants learned more about how genuine Ford parts and accessories are managed and distributed to help support consistent parts availability across the dealer network. With a bigger parts distribution center, Ford is doing daily delivery to its Ford dealerships in Luzon, Visayas, and Mindanao – translating to faster repairs, shorter waiting times, and greater vehicle uptime for customers.
The Ford Learning Center, meanwhile, serves as a central hub for technical and non-technical training for dealer personnel nationwide. By investing in continuous training and skills development, Ford aims to ensure that its dealer teams are equipped with the knowledge and expertise needed to deliver professional and dependable service.
These experiences brought the Ford Family Guarantee’s commitment to uncompromised quality closer to owners, highlighting the role of genuine parts, trained personnel, and dedicated facilities in maintaining vehicle performance and supporting peace of mind throughout the ownership.
Strengthening connections with the Ford owner community
Beyond its service-focused activities, the Ford Service Fest provided a dedicated venue for Ford owner clubs to come together, exchange experiences, and strengthen their relationship with the brand.
The event welcomed members of the Ford Off-Roaders Club of the Philippines (FOCP), Ford Everest Club Philippines (FECP), Mustang Enthusiasts Philippines (MEP), Next-Gen Ranger Club of the Philippines (NGRP), Raptor Pilipinas (RP), Next-Gen Ford Territory Owners Club Philippines (NGFTOCP), and Ford Territory Hybrid Club Philippines (FTHCP).
By bringing the clubs together in one venue, Ford Philippines aimed to deepen engagement with its owner communities and empower members to share their knowledge and experiences with fellow Ford owners. The gathering also underscored the important role that passionate customers play in building a stronger ownership community and advocacy for the brand.
For more information about the Ford Family Guarantee, visit https://www.ford.com.ph/ford-family-guarantee/ or visit a Ford dealer near you.
