Royal Enfield launches stunning new flagship store in Quezon City

Royal Enfield, the oldest motorcycle brand in continuous production, is enhancing the accessibility of its motorcycles, service, and accessories with the launch of the brand’s biggest dealership and new flagship store in the country.

The global leader in the mid-size motorcycle segment launched its fifth exclusive store in Quezon City on Wednesday (Nov. 17), adding to their existing presence in Davao, Cagayan De Oro, Meycauayan and Pasig.

The stunning new showroom located at 310 Tomas Morato St. Brgy. South Triangle, Quezon City, contains the entire range of Royal Enfield motorcycles, along with genuine motorcycle accessories, service and spares for the convenience of riders based in the northern part of the metro.

Royal Enfield’s premium line-up includes the all-new Classic 350, Meteor 350 – the easy-cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles, all of which are on display at the showroom.

The brand is celebrating the 120th year since its inception in 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment.

The launch of the new showroom also marks Royal Enfield’s 10th year in the Philippines, under the operation of Hardcore Brothers Custom Motorcycles Inc., the exclusive distributor of Royal Enfield motorcycles in the country, previously based in Bagtikan, Makati.

Customers and motorcycle enthusiasts in the Philippines can now experience 120 years of  legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the new flagship store.

Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

The Royal Enfield – Quezon City by Kustom Kulture Motorcycles, Inc. located in a vibrant part of Quezon City will now provide greater accessibility for motorcycling enthusiasts.

According to Royal Enfield’s Head of Business for Asia Pacific Vimal Sumbly, the brand is committed to become the global leader in the mid-size segment, with expansion into the Asia Pacific region seen as a strategic goal.

“In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold,” Sumbly told media at the on-site event launch via Zoom.

The exclusive location in Quezon City will allow the brand to get even closer to customers and provide easy access to the brand especially in the northern part of Manila.

“This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region,” added Sumbly.

Media on site were taken on a tour of the showroom. The main space has premium motorcycles on display, and visitors can browse through special Royal Enfield apparel like riding jackets, helmets, riding boots, t-shirts, bags, and more.

The back of the space, accessible by a ramp, contains the in-house service center which has space to service four motorcycles at a time and a motorcycle wash area. An air-conditioned waiting area with a view of the service area allows riders to chill out while waiting for their bikes.

The facility also has a private, open-air roof deck venue, perfect for motorcycle-related events and gatherings in the future.

Royal Enfield – Quezon City by Kustom Kulture Motorcycles, Inc. is located at 310 Tomas Morato, Diliman, Quezon City.

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All photos courtesy of Royal Enfield Philippines

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